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~isPartOf:"Discussion paper / Tinbergen Institute"
~isPartOf:"Journal of business research : JBR"
~person:"Bu, Kyunghee"
~person:"Demangeot, Catherine"
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Ethnische Gruppe
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Interkulturelle Beziehungen
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Acculturation theory
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China
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Consumer behaviour
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Consumer cultural identity
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Modest fashion
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Bu, Kyunghee
Demangeot, Catherine
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Discussion paper / Tinbergen Institute
Journal of business research : JBR
International Marketing Review
1
International Marketing Review: Volume 32, Issue 2
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Marketing theory
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The journal of consumer marketing
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ECONIS (ZBW)
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Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts
Slater, Stephanie
;
Demangeot, Catherine
- In:
Journal of business research : JBR
134
(
2021
),
pp. 702-715
Persistent link: https://www.econbiz.de/10012643951
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2
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
3
Is the culture-emotion fit always important? : self-regulatory emotions in ethnic food consumption
Bu, Kyunghee
;
Kim, Donghoon
;
Son, Jungmin
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 983-988
Persistent link: https://www.econbiz.de/10009755385
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