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~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Journal of business research : JBR"
~person:"Kim, Alex Jiyoung"
~person:"Richard, Marie-Odile"
~subject:"Bankenregulierung"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Online-Marketing
Consumer behaviour
9
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4
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Kim, Alex Jiyoung
Richard, Marie-Odile
Filieri, Raffaele
7
Ko, Eunju
7
Bigné Alcañiz, J. Enrique
5
Decarolis, Francesco
5
Dwivedi, Yogesh Kumar
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Kim, Juran
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Ongena, Steven
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Goodhart, Charles A. E.
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Hajli, Nick
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Krishen, Anjala S.
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Milne, George R.
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Motta, Massimo
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Okazaki, Shintaro
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Ruiz Mafe, Carla
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Saidi, Farzad
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Schilling, Linda
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Seo, Yuri
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Walther, Ansgar
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Wang, Fang
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Aiello, Gaetano
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Alamanos, Eleftherios
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Augusto, Mário Gomes
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Azer, Jaylan
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Bala, Pradip Kumar
2
Bazi, Saleh
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Beck, Thorsten
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Discussion papers / CEPR
Journal of business research : JBR
Handbook of research on effective advertising strategies in the social media age
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
Journal of retailing and consumer services
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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1
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
3
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
4
Effects of mergers and acquisitions on brand loyalty in luxury Brands : the moderating roles of luxury tier difference and social media
Chung, Yerim
;
Kim, Alex Jiyoung
- In:
Journal of business research : JBR
120
(
2020
),
pp. 434-442
Persistent link: https://www.econbiz.de/10012417150
Saved in:
5
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
6
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
7
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick
;
Sims, Julian
;
Hossein Zadeh, Arash
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
Saved in:
8
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
9
Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
Saved in:
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