//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Journal of business research : JBR"
~subject:"Auction theory"
~subject:"Google LLC"
~subject:"Online search"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Suchmaschinentechnik"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Auction theory
Google LLC
Online search
Werbung
Search engine
17
Suchmaschine
17
Internet marketing
13
Online-Marketing
13
Advertising effects
9
Werbewirkung
9
Advertising
6
Consumer behaviour
6
Konsumentenverhalten
6
Auktionstheorie
4
Online retailing
4
Online-Handel
4
Search theory
4
Suchtheorie
4
Brand image
3
E-commerce
3
Electronic Commerce
3
Information behaviour
3
Informationsverhalten
3
Markenimage
3
Bidding strategy
2
Brand management
2
Click behavior
2
Digital platform
2
Digitale Plattform
2
Distribution channel
2
Einzelhandel
2
Internet
2
Internet-Auktion
2
Markenführung
2
Online Advertising
2
Online auction
2
Retail trade
2
Search advertising
2
Search engines
2
Vertriebsweg
2
Advertising effectiveness
1
Agency theory
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
6
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Arbeitspapier
4
Working Paper
4
Graue Literatur
3
Non-commercial literature
3
Language
All
English
10
Author
All
Jang, Sungha
2
Kim, Alex Jiyoung
2
Penta, Antonio
2
Agarwal, Manoj Kumar
1
An, Eunkyung
1
Baumann, Chris
1
Chalil, Tengku Munawar
1
Dahana, Wirawan Dony
1
Decarolis, Francesco
1
Goldmanis, Maris
1
Han, Jin K.
1
Han, Sangman
1
Im, Il
1
Janssen, Maarten C. W.
1
Jung, Sung In
1
Jungbauer, Thomas
1
Lee, Jung Won
1
Monfort, Abel
1
Motta, Massimo
1
Méndez Suárez, Mariano
1
Park, Chang Hee
1
Preuß, Marcel
1
Shakhgildyan, Ksenia
1
Shin, Hyun
1
Simonov, Andrey
1
Ursu, Raluca
1
Williams, Cole
1
Yoon, Jiho
1
more ...
less ...
Published in...
All
Discussion papers / CEPR
Journal of business research : JBR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Information systems research : ISR
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
CESifo working papers
5
Electronic commerce research and applications
5
European journal of operational research : EJOR
5
Journal of competition law & economics
5
Quantitative marketing and economics : QME
5
Electronic commerce research
4
International journal of electronic commerce : IJEC
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
4
Journal of marketing research : JMR
4
Working papers / TSE : WP
4
CESifo Working Paper
3
Games and economic behavior
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of industrial organization
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of information & knowledge management : JIKM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing science
3
NET Institute Working Paper
3
The economic journal : the journal of the Royal Economic Society
3
Working papers / Harvard Business School, Division of Research
3
Columbia Business School Research Paper
2
DICE ordnungspolitische Perspektiven
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
ETLA raportit
2
European journal of marketing : EJM
2
HMD : Praxis der Wirtschaftsinformatik
2
Harvard Business School NOM Unit Working Paper
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Search platforms : big data and sponsored positions
Janssen, Maarten C. W.
;
Jungbauer, Thomas
;
Preuß, Marcel
; …
-
2023
Persistent link: https://www.econbiz.de/10014429950
Saved in:
2
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2023
Persistent link: https://www.econbiz.de/10013557377
Saved in:
3
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
4
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
5
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
6
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
7
Online advertising as passive search
Ursu, Raluca
;
Simonov, Andrey
;
An, Eunkyung
-
2021
Persistent link: https://www.econbiz.de/10012517681
Saved in:
8
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
9
How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar
;
Dahana, Wirawan Dony
;
Baumann, Chris
- In:
Journal of business research : JBR
116
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
Saved in:
10
The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee
;
Agarwal, Manoj Kumar
- In:
Journal of business research : JBR
84
(
2018
),
pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->