The order effect of advertisers on consumer search behavior in sponsored search markets
Year of publication: |
March 2018
|
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Authors: | Park, Chang Hee ; Agarwal, Manoj Kumar |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 84.2018, p. 24-33
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Subject: | Search engine marketing | Sponsored search advertising | Click behavior | Sequential search | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Werbewirkung | Advertising effects | Informationsverhalten | Information behaviour | Werbung | Advertising | Informationskosten | Information costs |
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