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~isPartOf:"Dtv / Beck-Wirtschaftsberater im dtv"
~isPartOf:"Nonprofit and voluntary sector quarterly"
~subject:"Markenführung"
~subject:"Marketing"
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Markenführung
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4
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Dtv / Beck-Wirtschaftsberater im dtv
Nonprofit and voluntary sector quarterly
Journal of marketing for higher education
10
Journal of nonprofit & public sector marketing
9
International review on public and non-profit marketing
5
International journal of nonprofit and voluntary sector marketing
4
Hamburger Schriften zur Marketingforschung
3
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
Springer eBook Collection
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The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
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2
European journal of marketing : EJM
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Hochschulmarketing
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Human resource management in the nonprofit sector : passion, purpose and professionalism
2
Journal of business research : JBR
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Journal of marketing communications
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Routledge studies in marketing
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Schriften zu Marketing und Management
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AFP/Wiley fund development series
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Arts marketing : an international journal ; AM
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Australasian marketing journal
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Beck-Wirtschaftsberater im dtv
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Contemporary research in e-branding
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1
Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 984-1006
Persistent link: https://www.econbiz.de/10011926000
Saved in:
2
Managing dual identities in nonprofit rebranding : an exploratory study
Lee, Zoe
;
Bourne, Humphrey
- In:
Nonprofit and voluntary sector quarterly
46
(
2017
)
4
,
pp. 794-816
Persistent link: https://www.econbiz.de/10011738156
Saved in:
3
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
Saved in:
4
Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
Saved in:
5
Kultur-Marketing : das Marketingkonzept für Kulturbetriebe
Klein, Armin
-
2005
-
Orig.-Ausg., 2., aktualisierte Aufl
Persistent link: https://www.econbiz.de/10002742081
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