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~isPartOf:"E-commerce and marketing"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Brand"
~subject:"India"
~subject:"Marketingmanagement"
~subject:"Viral marketing"
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Search: subject_exact:"Search engine marketing"
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Brand
India
Marketingmanagement
Viral marketing
Internet marketing
97
Online-Marketing
97
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
38
Social web
38
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
27
Beziehungsmarketing
24
Relationship marketing
24
Virales Marketing
19
Brand management
14
Confidence
14
Markenführung
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
USA
13
United States
12
Website
12
social media
12
Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Kundenzufriedenheit
9
Internet
8
Brand image
7
Indien
7
Markenimage
7
e-commerce
7
Marketing management
6
trust
6
Advertising
5
Markenartikel
5
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35
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35
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Al-Adwan, Ahmad Samed
2
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Akroush, Mamoun N.
1
Alhorani, Alaa
1
Ali, Omar
1
Amarullah, Dudi
1
Amritesh
1
Araujo, Priscila Graziele
1
Aslam, Faheem
1
Asoub, Ashraf N.
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Birnbaum, Daniel
1
Bueno, Ricardo Luiz Pereira
1
Chaudhuri, Ranjan
1
Chen, Lihong
1
Cho, Yong Suk
1
Coyle, James R.
1
Decker, Reinhold
1
Donthu, Naveen
1
Ersoy, Ayse Begum
1
Fatima, Tayyba
1
Ferreira, Fátima
1
Gill, Bakshish Singh
1
Guillory, Monica D.
1
Gupta, Nimit
1
Gupta, Pranjal
1
Harris, Judy
1
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1
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1
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1
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1
Kaur, Jasveen
1
Khare, Arpita
1
Kiran, Ravi
1
Kokash, Husam
1
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1
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1
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Published in...
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E-commerce and marketing
Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
132
International journal of internet marketing and advertising : IJIMA
69
Journal of retailing and consumer services
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
International journal of hospitality management
47
Journal of marketing communications
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
The journal of product & brand management
33
Information systems research : ISR
32
International journal of advertising : the review of marketing communications
31
Tourism management : research, policies, practice
31
Journal of internet commerce
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Industrial marketing management : the international journal for industrial and high-tech firms
26
Electronic commerce research
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
Journal of promotion management : innovations in planning and applied research
24
International journal of contemporary hospitality management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Marketing intelligence & planning
23
Journal of marketing
22
Journal of strategic marketing
22
Psychology & marketing
22
Business horizons
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
International journal of technology marketing : IJTMkt
20
Journal of advertising research
20
Journal of hospitality marketing & management
20
The journal of brand management : an international journal
20
Journal of electronic commerce research : JECR
19
Journal of the Academy of Marketing Science
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Cogent business & management
17
European journal of marketing : EJM
17
International journal of business information systems : IJBIS
17
Journal of travel and tourism marketing
17
SpringerLink / Bücher
17
International journal of advertising : the quarterly review of marketing communications
16
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ECONIS (ZBW)
35
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
5
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
6
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
7
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
8
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
9
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
10
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
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