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~isPartOf:"E-marketing ; Vol. 3"
~subject:"Internet marketing"
~subject:"Mobiltelefon"
~subject:"Relationship marketing"
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Internet marketing
Mobiltelefon
Relationship marketing
Mobile Business
4
Mobile business
4
Online-Marketing
3
Innovation adoption
2
Innovationsakzeptanz
2
Marketing management
2
Marketingmanagement
2
Advertising effects
1
Age group
1
Altersgruppe
1
Behaviour
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Bibliometrics
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Bibliometrie
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Event marketing
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Event-Marketing
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Marketing theory
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Mobile communications
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English
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Karlajuoto, Heikki
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Pousttchi, Kay
1
Vatanparast, Ramin
1
Wiedemann, Dietmar G.
1
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E-marketing ; Vol. 3
Journal of retailing and consumer services
19
International journal of internet marketing and advertising : IJIMA
9
International journal of business information systems : IJBIS
8
Journal of business research : JBR
8
Journal of internet commerce
7
Information systems research : ISR
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of electronic customer relationship management : IJECRM
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Business horizons
5
Technological forecasting & social change : an international journal
5
Electronic markets : the international journal on networked business
4
Global mobile commerce : strategies, implementation, and case studies
4
Handbook of research on mobile marketing management
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic business
4
International journal of networking and virtual organisations : IJNVO
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
4
Asia Pacific journal of marketing and logistics
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Information systems and e-business management : ISeB
3
International journal of bank marketing
3
International journal of business innovation and research : IJBIR
3
International journal of electronic commerce : IJEC
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of hospitality marketing & management
3
Journal of marketing research
3
Journal of payments strategy & systems
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Psychology & marketing
3
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
3
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ECONIS (ZBW)
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The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karlajuoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
-
2012
Persistent link: https://www.econbiz.de/10009575073
Saved in:
2
Mobile marketing management : marketing objectives, types and implementation techniques
Pousttchi, Kay
;
Wiedemann, Dietmar G.
-
2012
Persistent link: https://www.econbiz.de/10009575095
Saved in:
3
Theories behind mobile marketing research
Vatanparast, Ramin
-
2012
Persistent link: https://www.econbiz.de/10009575995
Saved in:
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