//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"ERIM report series research in management"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direktmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Direct marketing
39
Direktmarketing
39
Großbritannien
10
United Kingdom
10
Beziehungsmarketing
7
Konsumentenverhalten
7
Relationship marketing
7
Theorie
5
Theory
5
USA
5
United States
5
direct marketing
5
Data protection
4
Datenschutz
4
Fundraising
4
Charitable organization
3
E-Mail
3
E-mail
3
Gemeinnützige Organisation
3
direct mail
3
Advertising regulation
2
Behaviour
2
Computer-assisted marketing
2
Data Mining
2
Data mining
2
Experiment
2
IT-gestütztes Marketing
2
Internet marketing
2
Mathematical programming
2
Mathematische Optimierung
2
OR in marketing
2
Online-Marketing
2
Social Web
2
Social web
2
Telecommunications industry
2
Telekommunikationssektor
2
Trend
2
Verhalten
2
Werbebeschränkung
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Arbeitspapier
1
Case study
1
Fallstudie
1
Working Paper
1
Language
All
English
7
Author
All
Chen, Zhen-Yu
1
Chun, Young H.
1
Diepen, Merel van
1
Donkers, Bas
1
Fan, Zhi-Ping
1
Franses, Philip Hans
1
Jain, Yashraj
1
Masnaghetti, Michele
1
Perrett, Mark
1
Reed, David
1
Sun, Minghe
1
Wood, Andy
1
more ...
less ...
Published in...
All
ERIM report series research in management
European journal of operational research : EJOR
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing : an international journal
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of marketing
3
NBER working paper series
3
Research
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
2
... für Dummies
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Akron business and economic review
1
American journal of agricultural economics
1
CSR, Sustainability, Ethics & Governance
1
Cogent business & management
1
Contemporary trends in innovative marketing strategies
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
2
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
Saved in:
3
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
Saved in:
4
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
5
Irritation due to direct mailings from charities
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003337406
Saved in:
6
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H.
- In:
European journal of operational research : EJOR
217
(
2012
)
3
,
pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
Saved in:
7
Powergen : the journey to marketing optimisation
Perrett, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003519363
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->