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~isPartOf:"ERIM report series research in management"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Produktentstehung"
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New product development
135
Produktentwicklung
135
Innovation
60
Consumer behaviour
29
Konsumentenverhalten
29
Innovation management
25
Innovationsmanagement
25
Theorie
23
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Van Den Bulte, Christophe
9
Iyengar, Radha
7
Valente, Thomas W.
5
Stremersch, Stefan
4
Franses, Philip Hans
3
Kort, Peter M.
3
Tellis, Gerard J.
3
Zhou, Haibo
3
Basuroy, Suman
2
Berchicci, Luca
2
Chandrasekaran, Deepa
2
Dahl, Darren W.
2
Dawid, Herbert
2
Echtelt, Ferrie E. A. van
2
Fischer, Marc
2
Griffith, David A.
2
Hafezi, Maryam
2
Homburg, Christian
2
Hultink, Erik J.
2
Jonnalagedda, Sreelata
2
Kopel, Michael
2
Lee, Jongkuk
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Mallapragada, Girish
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Mireles, Carlos Hernández
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Ofek, Elie
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Rijsdijk, Serge A.
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Saranga, Haritha
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Schreier, Martin
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Sood, Ashish
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Weele, Arjan J. van
2
Wynstra, Finn
2
Zolfagharinia, Hossein
2
Özer, Özalp
2
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1
Ahmadi, Reza H.
1
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ERIM report series research in management
European journal of operational research : EJOR
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
142
SpringerLink / Bücher
129
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
Journal of open innovation : technology, market, and complexity
41
Research
40
European journal of innovation management : EJIM
38
Journal of the Academy of Marketing Science
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Springer eBook Collection
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Harvard business review : HBR
27
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ECONIS (ZBW)
135
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1
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10
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135
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
3
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
4
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
5
Integrating efforts for product development and market penetration
Demirci, Ece Zeliha
;
Erkip, Nesim
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 927-937
Persistent link: https://www.econbiz.de/10014456447
Saved in:
6
Product innovation in a supply chain with information asymmetry : is more private information always worse?
Ni, Jian
;
Xu, Yue
;
Shi, Jia
;
Li, Jiali
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 229-240
Persistent link: https://www.econbiz.de/10014456848
Saved in:
7
Dynamic investment strategies and leadership in product innovation
Dawid, Herbert
;
Keoula, Michel Y.
;
Kopel, Michael
; …
- In:
European journal of operational research : EJOR
306
(
2023
)
1
,
pp. 431-447
Persistent link: https://www.econbiz.de/10014278021
Saved in:
8
Together we stand? : co-opetition for the development of green products
Hafezi, Maryam
;
Zhao, Xuan
;
Zolfagharinia, Hossein
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1417-1438
Persistent link: https://www.econbiz.de/10014279829
Saved in:
9
How much is enough? : government subsidies in supporting green product development
Zolfagharinia, Hossein
;
Zangiabadi, Maryam
;
Hafezi, Maryam
- In:
European journal of operational research : EJOR
309
(
2023
)
3
,
pp. 1316-1333
Persistent link: https://www.econbiz.de/10014435015
Saved in:
10
Integration of development and advertising strategies for multi-attribute products under competition
Yan, Yingchen
;
Zhao, Qiu Hong
;
Qin, Zhongfeng
;
Sun, Gaoji
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 490-503
Persistent link: https://www.econbiz.de/10013207270
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