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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of marketing management : MM"
~person:"Hunt, Shelby D."
~subject:"Marketingtheorie"
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Marketingtheorie
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Hunt, Shelby D.
Tadajewski, Mark
9
Franses, Philip Hans
4
Jones, D. G. Brian
4
Stremersch, Stefan
4
O'Malley, Lisa
3
Verhoef, Peter C.
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ERIM report series research in management
Journal of marketing management : MM
AMS review : official publication of the Academy of Marketing Science
9
Legends in marketing
9
Journal of historical research in marketing
3
A twenty-first century guide to Aldersonian marketing thought
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Grid series in marketing
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Handbook on ethics and marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
The prospects for
marketing
strategy and the
marketing
discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
2
Commentary: advancing
marketing
strategy in the
marketing
discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
3
Avoiding academic irrelevance in the
marketing
discipline : the promise of the history of
marketing
thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
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