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~isPartOf:"Eastern economic journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of media business studies"
~subject:"United States"
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Fernsehwerbung
8
Television advertising
8
USA
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Eastern economic journal
International journal of internet marketing and advertising : IJIMA
Journal of media business studies
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
7
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
Journal of promotion management : JPM
4
The journal of media economics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
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Health marketing quarterly
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Journal of global marketing
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Kellogg on advertising & media : the Kellogg School of Management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The Oxford handbook of pricing management
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The Routledge companion to advertising and promotional culture
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The advertising and consumer culture reader
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American economic journal
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American economic review
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Discussion paper series / IZA
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Donald McGannon Communication Research Center's Everett C. Parker book series
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Economic inquiry : journal of the Western Economic Association International
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Eurasian business review
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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International journal of the economics of business
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Journal of Asian business
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Journal of business and economic perspectives
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising : JCIRA
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Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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1
Audience as product : identifying advertiser preferences
Coffey, Amy Jo
;
Wurst, John C.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
Saved in:
2
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Saved in:
3
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
4
Television revenue and the structure of athletic contests : the case of the National Basketball Association
Caudill, Steven B.
- In:
Eastern economic journal
24
(
1998
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10001235274
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