//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Konsumentenverhalten
Consumer behaviour
2,529
Theory
1,951
Theorie
1,942
Corporate social responsibility
1,817
Corporate Social Responsibility
1,809
Business ethics
1,621
Unternehmensethik
1,616
Innovation
1,334
Sustainable development
1,232
USA
1,230
United States
1,230
Nachhaltige Entwicklung
1,229
Lieferantenmanagement
1,126
Supplier relationship management
1,126
Firm performance
1,124
Unternehmenserfolg
1,122
Ethics
1,121
Relationship marketing
1,107
Beziehungsmarketing
1,105
Ethik
1,047
Welt
998
World
998
Innovation management
864
Innovationsmanagement
863
China
840
Markenführung
733
Business-to-business marketing
712
B-to-B-Marketing
710
Business network
671
Managers
670
Unternehmensnetzwerk
670
Führungskräfte
664
Marketing management
607
Marketingmanagement
607
Stakeholder
598
Brand image
587
Markenimage
587
Social Web
586
more ...
less ...
Online availability
All
Undetermined
1,970
Free
37
Type of publication
All
Article
2,795
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
Fallstudie
Aufsatz in Zeitschrift
2,807
Collection of articles of several authors
27
Sammelwerk
27
Conference paper
24
Konferenzbeitrag
24
Conference proceedings
4
Konferenzschrift
4
Case study
3
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie enthalten
1
Bibliography included
1
Rezension
1
more ...
less ...
Language
All
English
Author
All
Laroche, Michel
30
Ko, Eunju
23
Gupta, Suraksha
17
Cleveland, Mark
16
Melewar, T. C.
15
Valette-Florence, Pierre
15
Christodoulides, George
14
Diamantopoulos, Adamantios
14
Foroudi, Pantea
13
Richard, Marie-Odile
13
Bartikowski, Boris
12
Teng, Lefa
12
Veloutsou, Cleopatra
12
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Septianto, Felix
11
Singh, Jaywant
11
Balaji, M. S.
10
Dennis, Charles
10
Kim, Kyung Hoon
10
Kukar-Kinney, Monika
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Mattila, Anna S.
9
Merchant, Altaf
9
Sharma, Piyush
9
Shukla, Paurav
9
Spielmann, Nathalie
9
Arslanagic-Kalajdzic, Maja
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
De Chernatony, Leslie
8
Donthu, Naveen
8
Merrilees, Bill
8
Rose, Gregory
8
Roy, Sanjit
8
Schlegelmilch, Bodo B.
8
Wallpach, Sylvia von
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
more ...
less ...
Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
1,964
International journal of consumer studies
765
International journal of hospitality management
752
Psychology & marketing
681
The journal of brand management : an international journal
642
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The journal of product & brand management
492
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
394
Journal of marketing research : JMR
368
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of travel and tourism marketing
339
Tourism management : research, policies, practice
334
Journal of international consumer marketing
328
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of marketing communications
325
Journal of marketing
323
Journal of retailing
322
Cogent business & management
312
Marketing letters : a journal of research in marketing
308
International journal of retail & distribution management
307
Journal of fashion marketing and management
304
The international review of retail, distribution and consumer research
296
Journal of the Academy of Marketing Science
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
291
Marketing intelligence & planning
284
International journal of contemporary hospitality management
282
The journal of services marketing
274
Technological forecasting & social change : an international journal
268
Journal of hospitality marketing & management
257
Journal of economic psychology : research in economic psychology and behavioral economics
253
Food policy : economics planning and politics of food and agriculture
243
Young consumers : insight and ideas for responsible marketers
243
Journal of strategic marketing
241
more ...
less ...
Source
All
ECONIS (ZBW)
2,807
Showing
1
-
10
of
2,807
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
4
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
5
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
8
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
9
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
10
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->