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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Business network"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Business network
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Laroche, Michel
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Ko, Eunju
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14
Valette-Florence, Pierre
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13
Mouzas, Stefanos
13
Bartikowski, Boris
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Filieri, Raffaele
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Veloutsou, Cleopatra
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8
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Choi, Jeonghye
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IMP Group
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
1,935
International journal of consumer studies
761
International journal of hospitality management
732
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Technological forecasting & social change : an international journal
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Asia Pacific journal of marketing and logistics
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The journal of product & brand management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
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Journal of marketing research : JMR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of travel and tourism marketing
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Journal of international consumer marketing
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Tourism management : research, policies, practice
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Journal of marketing management : MM
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Cogent business & management
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Journal of marketing
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
296
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
291
Journal of fashion marketing and management
286
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
European journal of operational research : EJOR
278
Journal of the Academy of Marketing Science
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
International journal of contemporary hospitality management
270
The journal of services marketing
266
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
246
Marketing intelligence & planning
243
Food policy : economics planning and politics of food and agriculture
242
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ECONIS (ZBW)
3,192
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adversarial service networks : a study of service firms' response to manufacturer-led servitization in aviation
Wirths, Oliver
;
Tóth, Zsófia
;
Diaz Ruiz, Carlos A.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 162-177
Persistent link: https://www.econbiz.de/10014555742
Saved in:
3
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
4
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
5
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
6
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
7
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
8
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
9
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
10
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
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