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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing intelligence & planning"
~subject:"Environmental consciousness"
~subject:"Social Web"
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Search: subject_exact:"Konsumentenpsychologie"
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Environmental consciousness
Social Web
Consumer behaviour
561
Konsumentenverhalten
561
Beziehungsmarketing
80
Relationship marketing
80
Brand management
77
Markenführung
77
Brand image
67
Markenimage
67
Umweltbewusstsein
55
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41
Willingness to pay
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Markenartikel
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Online-Handel
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Theorie
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Axsen, Jonn
2
Binder, Martin
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Fernando, Angeline Gautami
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Rahman, Zillur
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of customer behaviour
Marketing intelligence & planning
Journal of business research : JBR
254
Journal of retailing and consumer services
213
International journal of consumer studies
100
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Technological forecasting & social change : an international journal
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
60
Psychology & marketing
59
Journal of marketing communications
56
International journal of hospitality management
52
International journal of advertising : the review of marketing communications
51
Journal of promotion management : innovations in planning and applied research
51
Cogent business & management
47
Journal of marketing management : MM
46
Journal of internet commerce
45
Asia Pacific journal of marketing and logistics
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of travel and tourism marketing
40
The journal of brand management : an international journal
40
International journal of electronic marketing and retailing : IJEMR
39
Business strategy and the environment
37
Journal of electronic commerce research : JECR
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of management information systems : JMIS
36
Tourism management : research, policies, practice
36
International journal of contemporary hospitality management
35
Journal of fashion marketing and management
35
Journal of marketing
34
Journal of business ethics : JOBE
33
Journal of international consumer marketing
33
Young consumers : insight and ideas for responsible marketers
33
Journal of hospitality marketing & management
32
Journal of strategic marketing
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
30
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ECONIS (ZBW)
93
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1
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93
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
3
Combining economics and psychology : does CO2 framing strengthen pro-environmental behaviors?
Collet, Charles
;
Gastineau, Pascal
;
Chèze, Benoît
; …
- In:
Ecological economics : the transdisciplinary journal of …
214
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014452065
Saved in:
4
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
5
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
6
Eco-labels, conspicuous conservation and moral licensing : an indirect behavioural rebound effect
Barkemeyer, Ralf
;
Young, C. William
;
Chintakayala, …
- In:
Ecological economics : the transdisciplinary journal of …
204PA
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014249898
Saved in:
7
When health-related claims impact environmental demand : results of experimental auctions with Bordeaux wine consumers
Raineau, Yann
;
Giraud-Héraud, Eric
;
Lecocq, Sébastien
; …
- In:
Ecological economics : the transdisciplinary journal of …
204PA
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014249974
Saved in:
8
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
9
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
10
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
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