//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Economic Analysis Group discussion paper"
~isPartOf:"Enhancing knowledge development in marketing ; Vol. 21"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Anzeigenwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Print advertising
3
Printwerbung
3
United States
3
Advertising effects
2
Werbewirkung
2
Advertising planning
1
Inter-firm cooperation
1
Monopol
1
Monopoly
1
Preismanagement
1
Pricing strategy
1
Psychology of advertising
1
Unternehmenskooperation
1
Werbeplanung
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
3
Author
All
Calder, Bobby J.
1
Familant, Norman
1
Kyrousi, Antigone G.
1
Malthouse, Edward C.
1
Panigyrakis, George G.
1
Pittman, Russell W.
1
Romeo, Charles J.
1
more ...
less ...
Published in...
All
Economic Analysis Group discussion paper
Enhancing knowledge development in marketing ; Vol. 21
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
4
The journal of media economics
4
JMM : the international journal on media management
3
Journal of marketing communications
3
Europäische Hochschulschriften / 5
2
Journal of marketing research : JMR
2
Ross School of Business working paper series
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
Brookings papers on economic activity : BPEA
1
CEFIR and NES working papers
1
Cutting edge international research
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Georgia Tech Scheller College of Business research paper
1
Global journal of business research : GJBR
1
Health affairs : at the intersection of health, health care, and policy
1
Health marketing quarterly
1
Information economics and policy : IEP
1
International journal of sport management and marketing : IJSMM
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of fashion marketing and management
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
Saved in:
2
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
3
Do newspaper JOA's charge monopoly advertising rates? : Theory and evidence
Romeo, Charles J.
;
Pittman, Russell W.
;
Familant, Norman
-
2000
Persistent link: https://www.econbiz.de/10001550350
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->