Media placement versus advertising execution
Year of publication: |
2010
|
---|---|
Authors: | Malthouse, Edward C. ; Calder, Bobby J. |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 52.2010, 2, p. 217-230
|
Subject: | Werbeplanung | Advertising planning | Printwerbung | Print advertising | Werbewirkung | Advertising effects | USA | United States |
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