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~isPartOf:"Economic research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Marketingmanagement
Simulation
B-to-B-Marketing
862
Business-to-business marketing
862
Lieferantenmanagement
504
Supplier relationship management
504
Relationship marketing
248
Beziehungsmarketing
247
Marketing management
135
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
86
Markenführung
86
Consumer behaviour
84
Konsumentenverhalten
84
Selling
83
Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Value creation
65
Betriebliche Wertschöpfung
64
Internet marketing
63
Online-Marketing
63
Brand image
61
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
48
Unternehmenserfolg
47
Marketing theory
42
Marketingtheorie
42
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Undetermined
107
Free
6
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Article
182
Book / Working Paper
7
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Aufsatz in Zeitschrift
Article in journal
189
Aufsatz im Buch
9
Book section
9
Collection of articles of several authors
8
Sammelwerk
8
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1
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English
189
Author
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Di Benedetto, C. Anthony
7
Lindgreen, Adam
7
Terho, Harri
5
Christodoulides, George
4
Blankson, Charles
3
Cartwright, Severina
3
Eggert, Andreas
3
Kalafatis, Stavros P.
3
Mohan, Mayoor
3
Möller, K. E. Kristian
3
O'Cass, Aron
3
Ulaga, Wolfgang
3
Yan, Ruiliang
3
Agnihotri, Raj
2
Andersen, Poul Houman
2
Brown, Brian P.
2
Casidy, Riza
2
Cova, Bernard
2
Dash, Satyabhusan
2
Davies, Iain A.
2
Ewing, Michael
2
Garry, Tony
2
Geersbro, Jens
2
Granot, Elad
2
Guo, Chiquan
2
Haas, Alexander
2
Hill, Ronald Paul
2
Jaakkola, Elina
2
Jiang, Yanxin
2
Johnston, Wesley J.
2
Kashyap, Vishal
2
Keränen, Joona
2
Kumar, V.
2
Laukkanen, Tommi
2
Liu, Hongfei
2
Marquardt, Adam J.
2
Merigo, Jose Maria
2
Mäläskä, Minna
2
Ngo, Liem Viet
2
Nyadzayo, Munyaradzi W.
2
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Economic research
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business-to-business marketing
26
Journal of business research : JBR
15
Journal of strategic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
Journal of customer behaviour
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Cogent business & management
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal for international business and entrepreneurship development
2
Journal of business market management : JBM
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management : JPSSM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing and consumer services
2
Naše gospodarstvo : NG
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Businesses
1
Central European business review : CEBR
1
Decision sciences
1
Electronic commerce research and applications
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
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Source
All
ECONIS (ZBW)
189
Showing
1
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189
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date (oldest first)
1
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
4
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
5
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
6
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
7
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
8
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
9
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
10
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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