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~isPartOf:"Economics letters"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Performance measurement"
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Brand image
Performance measurement
Measurement
148
Messung
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Akrout, Houcine
1
Albrecht, Arne K.
1
Baehre, Sven
1
Bartikowski, Boris
1
Beverland, Michael B.
1
Bèzes, Christophe
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1
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1
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Lee, Nick
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Economics letters
Journal of business research : JBR
The journal of brand management : an international journal
16
European journal of operational research : EJOR
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of product & brand management
7
The international journal of productivity and performance management : IJPPM
6
Total quality management & business excellence
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
5
Measuring business excellence : the journal of organizational performance management
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Corporate reputation review : an international journal
4
European journal of marketing : EJM
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Global business review
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International business review : the official journal of the European International Business Academy
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International journal of hospitality management
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International journal of market research
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International journal of production research
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Journal of business and psychology
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SpringerLink / Bücher
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The international journal of productivity and performance management
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The journal of portfolio management : JPM
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Tourism management : research, policies, practice
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Business & society
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ERIM report series research in management
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International journal of consumer studies
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International journal of productivity and quality management : IJPQM
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International journal of services and operations management
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International marketing review
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Journal of air transport management
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Journal of information & knowledge management : JIKM
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Journal of management accounting research : JMAR
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Journal of modelling in management
3
Journal of risk and financial management : JRFM
3
Knowledge management research & practice : KMRP
3
Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
17
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
3
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
4
How myopic are managers? : development and validation of a multidimensional strategic myopia scale
Czakon, Wojciech
;
Klimas, Patrycja
;
Kawa, Arkadiusz
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229123
Saved in:
5
Clarifying the scaling concept : a review, definition, and measure of scaling performance and an elaborate agenda for future research
Palmié, Maximilian
;
Parida, Vinit
;
Mader, Anna
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014280340
Saved in:
6
The Drucker intangibles measurement system : an academic perspective
Crosby, Lawrence A.
;
Ghanbarpour, Tohid
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013492788
Saved in:
7
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
8
Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
Saved in:
9
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
10
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
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