//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Economics letters"
~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Großbritannien
Theorie
5,154
Theory
5,154
Estimation theory
961
Schätztheorie
961
USA
876
United States
876
Estimation
685
Schätzung
680
Game theory
632
Spieltheorie
632
Konsumentenverhalten
445
Welt
442
World
442
Time series analysis
440
Zeitreihenanalyse
440
Experiment
428
Monetary policy
389
Geldpolitik
388
Risk
308
Risiko
299
Auction theory
287
Auktionstheorie
287
Income distribution
276
Economic growth
274
Einkommensverteilung
274
Wirtschaftswachstum
273
Panel
253
Panel study
253
Inflation
247
Volatility
245
Volatilität
245
Business cycle
242
Konjunktur
242
Börsenkurs
236
Share price
236
Schock
227
Shock
227
EU countries
216
EU-Staaten
216
more ...
less ...
Online availability
All
Undetermined
327
Free
11
Type of publication
All
Article
621
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Case study
Konferenzbeitrag
No longer published / No longer aquired
Textbook
Aufsatz in Zeitschrift
622
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
Bulgarian
German
English
Hungarian
Malay (macrolanguage)
Author
All
Peel, David
9
Blackaby, David
6
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
MacDonald, Ronald
4
Murphy, P. D.
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Binder, Carola Conces
3
Clare, Andrew D.
3
Dodoo, Naa Amponsah
3
Faria, João Ricardo
3
Friehe, Tim
3
Kapetanios, George
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
O'Leary, Nigel
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Taylor, Mark P.
3
Thomas, Stephen
3
Varan, Duane
3
Zhang, Lixuan
3
Addessi, William
2
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Asseery, Ahmed Abdulla A.
2
Block, Martin P.
2
Cable, John R.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
more ...
less ...
Published in...
All
Economics letters
Journal of marketing communications
Journal of business research : JBR
1,946
Journal of retailing and consumer services
1,945
International journal of consumer studies
779
International journal of hospitality management
747
Applied economics
721
Psychology & marketing
657
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The economic journal : the journal of the Royal Economic Society
546
European journal of marketing : EJM
414
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
The journal of brand management : an international journal
368
Journal of marketing management : MM
367
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Tourism management : research, policies, practice
341
Journal of business ethics : JOBE
337
Fiscal studies : the journal of the Institute for Fiscal Studies
331
Journal of travel and tourism marketing
321
Regional studies
318
Journal of international consumer marketing
314
Technological forecasting & social change : an international journal
314
International journal of retail & distribution management
308
Journal of retailing
305
The international review of retail, distribution and consumer research
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of consumer behaviour : an international research review
291
Marketing letters : a journal of research in marketing
291
Cogent business & management
289
Journal of fashion marketing and management
289
The journal of consumer marketing
285
Journal of economic psychology : research in economic psychology and behavioral economics
282
Journal of marketing
280
The economic history review : a journal of economic and social history
280
National Institute economic review
279
International journal of contemporary hospitality management
278
The service industries journal
277
more ...
less ...
Source
All
ECONIS (ZBW)
622
Showing
1
-
10
of
622
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Automated switching services
Garrod, Luke
;
Li, Ruochen
;
Wilson, Christopher
- In:
Economics letters
232
(
2023
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014464371
Saved in:
4
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
5
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
6
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
7
Don't go on holiday in August! : market reaction to an unexpected windfall tax on banks
De Vito, Antonio
;
Pancotto, Livia
;
Perdichizzi, Salvatore
; …
- In:
Economics letters
233
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014505948
Saved in:
8
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
9
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
10
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->