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~isPartOf:"Economies et sociétés ; 49,3"
~isPartOf:"Journal of retailing"
~subject:"Marketingmanagement"
~subject:"Warenkennzeichnung"
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Marketingmanagement
Warenkennzeichnung
Handelsmarke
16
Store brand
16
Einzelhandel
13
Retail trade
13
Brand management
11
Consumer behaviour
11
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Economies et sociétés ; 49,3
Journal of retailing
Journal of retailing and consumer services
9
International journal of retail & distribution management
6
The journal of product & brand management
5
Improving marketing strategies for private label products
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Applied economics
2
Cogent business & management
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of agricultural economics
2
Journal of business & economics research
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing management : MM
2
Springer Proceedings in Business and Economics
2
Springer eBook Collection
2
The international review of retail, distribution and consumer research
2
Working papers / TSE : WP
2
AFPC policy research report
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Agribusiness : an international journal
1
American journal of agricultural economics
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arbeitspapiere / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Distribution und Handel, IfHM, Institut für Handelsmanagement, Westfälische Wilhelms-Univiversität Münster
1
Branding competence
1
Business horizons
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Business strategy and the environment
1
Economic issues, problems and perspectives
1
Electronic commerce research
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
European journal of management and business economics : EJM&BE
1
European management journal
1
European review of agricultural economics : ERAE
1
FE-Workingpaper / University of Kiel, Department of Food Economics and Consumption Studies
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ECONIS (ZBW)
6
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
3
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
4
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
5
Les effets à long terme du marketing mix sur les ventes des MDD de terroir
Kaswengi, Joseph
-
2015
Persistent link: https://www.econbiz.de/10010527209
Saved in:
6
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
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