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~isPartOf:"Economies et sociétés ; 49,3"
~isPartOf:"The journal of product & brand management"
~subject:"Marketingmanagement"
~subject:"Warenkennzeichnung"
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Warenkennzeichnung
Handelsmarke
15
Store brand
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13
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Economies et sociétés ; 49,3
The journal of product & brand management
Journal of retailing and consumer services
9
International journal of retail & distribution management
6
Journal of retailing
5
Improving marketing strategies for private label products
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
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2
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Agribusiness : an international journal
1
American journal of agricultural economics
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arbeitspapiere / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Distribution und Handel, IfHM, Institut für Handelsmanagement, Westfälische Wilhelms-Univiversität Münster
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FE-Workingpaper / University of Kiel, Department of Food Economics and Consumption Studies
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ECONIS (ZBW)
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1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
3
Les effets à long terme du marketing mix sur les ventes des MDD de terroir
Kaswengi, Joseph
-
2015
Persistent link: https://www.econbiz.de/10010527209
Saved in:
4
Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
5
Private label brands : measuring equity across consumer segments
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
Saved in:
6
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
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