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~isPartOf:"Edition transcript"
~isPartOf:"Harvard business review : HBR"
~subject:"Konsumgüterindustrie"
~subject:"Konsumgütermarketing"
~subject:"Marketingstrategie"
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Konsumgüterindustrie
Konsumgütermarketing
Marketingstrategie
Consumer goods industry
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3
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3
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Edition transcript
Harvard business review : HBR
Ifo Schnelldienst
27
ifo Dresden berichtet
20
Akzente
17
Europäische Hochschulschriften / 5
15
SpringerLink / Bücher
14
Gabler Edition Wissenschaft
13
The journal of brand management : an international journal
13
Journal of advertising research
9
Harvard-Business-Manager : das Wissen der Besten
7
Direct store delivery : concepts, applications and instruments
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Longer lasting products : alternatives to the throwaway society
5
Marketing : ZFP ; journal of research and management
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Schriften zu Marketing und Management
5
Springer eBook Collection / Business and Economics
5
Case studies on MNCs in India
4
Discussion paper / Centre for Economic Policy Research
4
Gabler-Edition Wissenschaft
4
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4
Reihe: Planung, Organisation und Unternehmungsführung
4
Schriftenreihe Unternehmensführung und Marketing
4
Springer eBook Collection
4
Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
4
The journal of product & brand management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Trademarks, brands, and competitiveness
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Arbeitspapier
3
Betriebswirtschaftslehre für Technologie und Innovation
3
DIW Discussion Papers
3
Discussion papers / Deutsches Institut für Wirtschaftsforschung
3
European management journal
3
International journal of innovation management
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of business research : JBR
3
Journal of economics & management strategy : JEMS
3
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ECONIS (ZBW)
6
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1
Die Produktion der Konsumgesellschaft : eine kulturökonomische Grundlegung der feinen Unterschiede
Mohr, Ernst
-
2020
Konsumgüterindustrie
und bahnt damit der Soziologie, den Kulturwissenschaften sowie der Semiotik und Ökonomik einen gemeinsamen Zugang zu …
Persistent link: https://www.econbiz.de/10012423323
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2
The production of consumer society : cultural-economic principles of distinction
Mohr, Ernst
-
2021
Persistent link: https://www.econbiz.de/10012414666
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3
Die Produktion der Konsumgesellschaft : eine kulturökonomische Grundlegung der feinen Unterschiede
Mohr, Ernst
-
2020
Persistent link: https://www.econbiz.de/10012028091
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4
Make your best customers even better
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 23-25
Persistent link: https://www.econbiz.de/10010339569
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5
Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
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6
How P&G tripled its innovation success rate
Brown, Bruce
;
Anthony, Scott D.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 64-72
Persistent link: https://www.econbiz.de/10009233231
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