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~isPartOf:"Effects of globalization on the firm"
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International marketing
8
Internationales Marketing
8
Globalisierung
5
Globalization
5
Multinationales Unternehmen
3
Transnational corporation
3
International market entry
2
Internationaler Markteintritt
2
Standardisierung
2
Standardization
2
Strategic management
2
Strategisches Management
2
Ausländische Tochtergesellschaft
1
Confectionery industry
1
Definition
1
Europa
1
Europe
1
Foreign subsidiary
1
Hausgeräteindustrie
1
Home appliance industry
1
International competition
1
Internationaler Wettbewerb
1
Product differentiation
1
Produktdifferenzierung
1
Süßwarenindustrie
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Welt
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English
8
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Baden-Fuller, Charles
1
Bartlett, Christopher A.
1
Buzzell, Robert Dow
1
Coundouriotis, George A.
1
Daniels, John Day
1
Douglas, Susan P.
1
Ghoshal, Sumantra
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Levitt, Theodore
1
Stopford, John M.
1
Svensson, Göran
1
Wind, Yoram
1
Yip, George S.
1
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Effects of globalization on the firm
International marketing review
145
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
105
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
47
Europäische Hochschulschriften / 5
46
International business review : the official journal of the European International Business Academy
45
SpringerLink / Bücher
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
40
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
The SAGE handbook of international marketing
20
Journal of the Academy of Marketing Science
19
Gabler Edition Wissenschaft
18
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The journal of business & industrial marketing
17
Journal of world business : JWB
16
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Marketing intelligence & planning
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
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1
The globalization of markets
Levitt, Theodore
-
2007
Persistent link: https://www.econbiz.de/10003555019
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2
Globalization frustrated : the case of white goods
Baden-Fuller, Charles
;
Stopford, John M.
-
2007
Persistent link: https://www.econbiz.de/10003555022
Saved in:
3
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
Saved in:
4
Organizating for worldwide effectiveness : the transnational solution
Bartlett, Christopher A.
;
Ghoshal, Sumantra
-
2007
Persistent link: https://www.econbiz.de/10003555049
Saved in:
5
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2007
Persistent link: https://www.econbiz.de/10003555066
Saved in:
6
Can you standardize multinational marketing?
Buzzell, Robert Dow
-
2007
Persistent link: https://www.econbiz.de/10003555098
Saved in:
7
Beyond global marketing and the globalization of marketing activities
Svensson, Göran
-
2007
Persistent link: https://www.econbiz.de/10003555371
Saved in:
8
Bridging national and global marketing strategies through regional operations
Daniels, John Day
-
2007
Persistent link: https://www.econbiz.de/10003555398
Saved in:
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