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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing"
~subject:"Beschwerdemanagement"
~subject:"Social web"
~subject:"Vertriebsweg"
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Search: subject_exact:"Kundenbeziehungen"
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Beschwerdemanagement
Social web
Vertriebsweg
Beziehungsmarketing
297
Relationship marketing
297
Consumer behaviour
141
Konsumentenverhalten
141
Einzelhandel
57
Retail trade
57
Customer satisfaction
49
Kundenzufriedenheit
49
Brand management
33
Markenführung
33
Marketing management
31
Marketingmanagement
31
Dienstleistungsqualität
30
Service quality
30
Brand image
27
Markenimage
27
Customer integration
25
Kundenintegration
25
Distribution channel
23
Internet marketing
21
Online retailing
21
Online-Handel
21
Online-Marketing
21
Social Web
21
Customer value
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Kundenwert
19
E-commerce
17
Electronic Commerce
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Kundenbindungsprogramm
17
Loyalty program
17
Brand
15
Lieferantenmanagement
14
Supplier relationship management
14
Complaint management
13
Markenartikel
13
Customer service
12
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Neslin, Scott A.
5
Konuş, Umut
3
Pauwels, Koen
3
Anderl, Eva
2
Birker, Benjamin
2
Buttle, Francis A.
2
Dessart, Laurence
2
Evanschitzky, Heiner
2
Schumann, Jan Hendrik
2
Sesé, F. Javier
2
Verhoef, Peter C.
2
Ang, Lawrence
1
Becker, Ingo Frank
1
Bigné Alcañiz, J. Enrique
1
Bilgicer, Tolga
1
Biswas, Dipayan
1
Blut, Markus
1
Bolton, Lisa E.
1
Brady, Michael K.
1
Braun, Jakob
1
Breitsohl, Jan Christian
1
Breugelmans, Els
1
Brock, Christian
1
Calantone, Roger J.
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Calder, Bobby J.
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Cambra-Fierro, Jesus
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Cambra-Fierro, Jesús
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Campo, Katia
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Chen, Jialie
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Chen, Lin
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Chiang, Chang-Tang
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Chiang, Jeongwen
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Chintagunta, Pradeep K.
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Cronin, J. J.
1
Davey, Bill
1
De Keyser, Arne
1
Devezer, Berna
1
Dhaoui, Chedia
1
Dineva, Denitsa Petrova
1
Dong, Lin
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing management : MM
Journal of retailing
Journal of business research : JBR
143
Journal of retailing and consumer services
111
Industrial marketing management : the international journal for industrial and high-tech firms
51
International journal of hospitality management
35
International journal of internet marketing and advertising : IJIMA
35
The journal of services marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of strategic marketing
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Marketing intelligence & planning
24
The service industries journal
24
Business horizons
23
Journal of hospitality marketing & management
23
Journal of marketing
23
The journal of brand management : an international journal
23
Journal of the Academy of Marketing Science
22
Asia Pacific journal of marketing and logistics
20
International journal of electronic marketing and retailing : IJEMR
20
Service business
20
SpringerLink / Bücher
20
Cogent business & management
19
Journal of internet commerce
19
Journal of service management
19
Journal of service research : JSR
19
Psychology & marketing
18
Technological forecasting & social change : an international journal
18
International journal of business information systems : IJBIS
17
Journal of promotion management : innovations in planning and applied research
17
International journal of contemporary hospitality management
16
International journal of electronic customer relationship management : IJECRM
16
Journal of marketing communications
15
The journal of business & industrial marketing
15
Tourism management : research, policies, practice
15
Journal of service research
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
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ECONIS (ZBW)
56
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1
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
2
Evaluating strategies for promoting retail mobile channel using a hidden Markov model
Chen, Jialie
;
Rao, Vithala R.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014283362
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
5
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
6
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
7
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
8
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
9
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
10
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
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