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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of retailing"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindungsprogramm"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Kundenbeziehungen"
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Beziehungsmarketing
Kundenbindungsprogramm
Lieferantenmanagement
Relationship marketing
211
Consumer behaviour
116
Konsumentenverhalten
116
Einzelhandel
80
Retail trade
80
Customer satisfaction
41
Kundenzufriedenheit
41
Online retailing
29
Online-Handel
29
Dienstleistungsqualität
25
Service quality
25
Distribution channel
21
Vertriebsweg
21
E-commerce
20
Electronic Commerce
20
Brand management
18
Markenführung
18
Marketing management
18
Marketingmanagement
18
Confidence
13
Customer experience
13
Vertrauen
13
Internet marketing
12
Loyalty program
12
Online-Marketing
12
Salespeople
12
Verkaufspersonal
12
Brand image
11
Markenimage
11
Ladengestaltung
10
Store design
10
Beschwerdemanagement
9
Complaint management
9
Customer service
9
Kundenservice
9
Supplier relationship management
9
Brand
8
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209
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2
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171
Aufsatz im Buch
40
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40
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Helmke, Stefan
11
Uebel, Matthias
11
Grewal, Dhruv
8
Noble, Stephanie M.
5
Dangelmaier, Wilhelm
4
Papenhoff, Heike
4
Verhoef, Peter C.
4
Cronin, J. J.
3
Evanschitzky, Heiner
3
Lemon, Katherine N.
3
Neslin, Scott A.
3
Nordfält, Jens
3
Pauwels, Koen
3
Roggeveen, Anne L.
3
Birker, Benjamin
2
Biswas, Dipayan
2
Blut, Markus
2
Bollers, Andrea
2
Busch, Axel
2
Calantone, Roger J.
2
Chen, Jialie
2
Frasquet Deltoro, Marta
2
Frischkorn, Rainer
2
Fumagalli, Elena
2
Gangwar, Manish
2
Gustafsson, Anders
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Hippner, Hajo
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Hult, G. Tomas M.
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Ieva, Marco
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Kumar, V.
2
Langemann, Timo
2
Langerak, Fred
2
Luceri, Beatrice
2
Lübke, Karsten
2
Mittal, Vikas
2
Nor Asiah Omar
2
Pepels, Werner
2
Reinartz, Werner J.
2
Rese, Mario
2
Rosenbaum, Mark S.
2
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
International journal of retail & distribution management
Journal of retailing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
211
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211
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
A meta-analytic investigation of the organizational identification : job performance relationship in the frontlines
Lee, Na Young
;
Zablah, Alex R.
;
Noble, Stephanie M.
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10014461658
Saved in:
3
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
4
More than machines : the role of the future retail salesperson in enhancing the customer experience
Pappas, Alec
;
Fumagalli, Elena
;
Rouziou, Maria
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 518-531
Persistent link: https://www.econbiz.de/10014465643
Saved in:
5
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
6
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Saved in:
7
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
8
Should service firms introduce algorithmic advice to their existing customers? : the moderating effect of service relationships
Walter, Benjamin von
;
Wentzel, Daniel
;
Raff, Stefan
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 280-296
Persistent link: https://www.econbiz.de/10014322000
Saved in:
9
Co-creating affective atmospheres in retail experience
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Orazi, Davide C.
; …
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 297-317
Persistent link: https://www.econbiz.de/10014322019
Saved in:
10
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
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