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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing"
~subject:"Beschwerdemanagement"
~subject:"Internet marketing"
~subject:"Social web"
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Beschwerdemanagement
Internet marketing
Social web
Beziehungsmarketing
225
Relationship marketing
225
Consumer behaviour
99
Konsumentenverhalten
99
Einzelhandel
49
Retail trade
49
Customer satisfaction
35
Kundenzufriedenheit
35
Dienstleistungsqualität
24
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24
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22
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Customer experience
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of marketing management : MM
Journal of retailing
Journal of business research : JBR
140
Journal of retailing and consumer services
107
International journal of internet marketing and advertising : IJIMA
45
International journal of hospitality management
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The journal of product & brand management
33
The journal of services marketing
33
Journal of strategic marketing
29
International journal of electronic marketing and retailing : IJEMR
28
The service industries journal
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Business horizons
24
Journal of hospitality marketing & management
24
Journal of internet commerce
24
The journal of brand management : an international journal
24
Journal of the Academy of Marketing Science
23
Marketing intelligence & planning
23
SpringerLink / Bücher
22
Technological forecasting & social change : an international journal
21
Cogent business & management
19
Journal of marketing
19
Journal of promotion management : innovations in planning and applied research
19
Journal of service management
19
Psychology & marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of business information systems : IJBIS
18
Service business
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of contemporary hospitality management
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
International journal of electronic customer relationship management : IJECRM
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of service research : JSR
16
Journal of marketing communications
15
International journal of electronic commerce : IJEC
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
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ECONIS (ZBW)
31
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1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
3
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
4
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
5
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
6
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
7
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
8
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
9
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
10
CRM-Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 113-130)
.
2017
Persistent link: https://www.econbiz.de/10011599149
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