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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing"
~subject:"Beschwerdemanagement"
~subject:"Social web"
~subject:"Vertriebsweg"
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Search: subject_exact:"Kundenbeziehungen"
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Beschwerdemanagement
Social web
Vertriebsweg
Beziehungsmarketing
225
Relationship marketing
225
Consumer behaviour
99
Konsumentenverhalten
99
Einzelhandel
49
Retail trade
49
Customer satisfaction
35
Kundenzufriedenheit
35
Dienstleistungsqualität
24
Service quality
24
Marketing management
22
Marketingmanagement
22
Brand management
21
Markenführung
21
Brand image
20
Markenimage
20
Customer integration
17
Kundenintegration
17
Online retailing
16
Online-Handel
16
Distribution channel
15
Internet marketing
14
Online-Marketing
14
Complaint management
12
Social Web
12
E-commerce
11
Electronic Commerce
11
Lieferantenmanagement
11
Supplier relationship management
11
Customer experience
10
Customer service
10
Customer value
10
Emotion
10
Kundenservice
10
Kundenwert
10
Brand
8
Kundenbindungsprogramm
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Neslin, Scott A.
3
Pauwels, Koen
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Dessart, Laurence
2
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Ang, Lawrence
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Campo, Katia
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Chen, Jialie
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Chen, Lin
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Chiang, Chang-Tang
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Chiang, Jeongwen
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Chintagunta, Pradeep K.
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Cronin, J. J.
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Davey, Bill
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Devezer, Berna
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Grégoire, Yany
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of marketing management : MM
Journal of retailing
Journal of business research : JBR
139
Journal of retailing and consumer services
111
Industrial marketing management : the international journal for industrial and high-tech firms
50
International journal of hospitality management
35
International journal of internet marketing and advertising : IJIMA
35
The journal of services marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of strategic marketing
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Marketing intelligence & planning
24
The service industries journal
24
Business horizons
23
Journal of hospitality marketing & management
23
Journal of marketing
23
Journal of the Academy of Marketing Science
22
Asia Pacific journal of marketing and logistics
20
International journal of electronic marketing and retailing : IJEMR
20
Service business
20
SpringerLink / Bücher
20
The journal of brand management : an international journal
20
Journal of internet commerce
19
Journal of service management
19
Journal of service research : JSR
19
Cogent business & management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Technological forecasting & social change : an international journal
18
International journal of business information systems : IJBIS
17
Journal of promotion management : innovations in planning and applied research
17
Psychology & marketing
17
International journal of contemporary hospitality management
16
International journal of electronic customer relationship management : IJECRM
16
Journal of marketing communications
15
The journal of business & industrial marketing
15
Tourism management : research, policies, practice
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic commerce : IJEC
13
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ECONIS (ZBW)
38
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1
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
2
Evaluating strategies for promoting retail mobile channel using a hidden Markov model
Chen, Jialie
;
Rao, Vithala R.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014283362
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
5
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
6
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
9
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
10
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
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