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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindungsprogramm"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Kundenbeziehungen"
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Beziehungsmarketing
Kundenbindungsprogramm
Lieferantenmanagement
Relationship marketing
312
Consumer behaviour
133
Konsumentenverhalten
133
Customer satisfaction
63
Kundenzufriedenheit
63
Einzelhandel
59
Retail trade
59
Dienstleistungsqualität
42
Service quality
42
Marketing management
40
Marketingmanagement
40
Brand management
36
Markenführung
36
Social Web
27
Social web
27
Supplier relationship management
26
Brand image
25
Markenimage
25
Customer integration
24
Kundenintegration
24
Online retailing
21
Online-Handel
21
Internet marketing
20
Online-Marketing
20
Brand
19
Confidence
19
Vertrauen
19
Customer value
18
E-commerce
18
Electronic Commerce
18
Kundenwert
18
Betriebliche Wertschöpfung
17
Distribution channel
17
Markenartikel
17
Value creation
17
Vertriebsweg
17
Structural equation model
13
Strukturgleichungsmodell
13
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Helmke, Stefan
11
Uebel, Matthias
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Grewal, Dhruv
8
Simkin, Lyndon
6
Noble, Stephanie M.
5
Dangelmaier, Wilhelm
4
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Papenhoff, Heike
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Verhoef, Peter C.
4
Bove, Liliana L.
3
Cronin, J. J.
3
Evanschitzky, Heiner
3
Harrigan, Paul
3
Lemon, Katherine N.
3
Neslin, Scott A.
3
Nordfält, Jens
3
Pauwels, Koen
3
Roggeveen, Anne L.
3
Schumann, Jan Hendrik
3
Thaichon, Park
3
Anderl, Eva
2
Ashill, Nicholas
2
Birker, Benjamin
2
Biswas, Dipayan
2
Blut, Markus
2
Bollers, Andrea
2
Busch, Axel
2
Calantone, Roger J.
2
Canhoto, Ana Isabel Domingos
2
Chen, Jialie
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Frischkorn, Rainer
2
Fumagalli, Elena
2
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
Journal of strategic marketing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
312
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
3
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
4
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
5
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
6
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
7
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
8
A meta-analytic investigation of the organizational identification : job performance relationship in the frontlines
Lee, Na Young
;
Zablah, Alex R.
;
Noble, Stephanie M.
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10014461658
Saved in:
9
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
10
More than machines : the role of the future retail salesperson in enhancing the customer experience
Pappas, Alec
;
Fumagalli, Elena
;
Rouziou, Maria
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 518-531
Persistent link: https://www.econbiz.de/10014465643
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