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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~person:"Rese, Mario"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindungsprogramm"
~subject:"Lieferantenmanagement"
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Beziehungsmarketing
Kundenbindungsprogramm
Lieferantenmanagement
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Relationship marketing
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Rese, Mario
Helmke, Stefan
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
Journal of business market management : jbm
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Journal of marketing
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
Springer eBook Collection / Business and Economics
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 307-319)
.
2017
Persistent link: https://www.econbiz.de/10011599210
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2
Cross Buying Effekte in Multi Partner Bonusprogrammen
Rese, Mario
- In:
Effektives Customer Relationship Management : …
,
(pp. 389-400)
.
2013
Persistent link: https://www.econbiz.de/10014546747
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