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~isPartOf:"Electronic commerce research"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of marketing"
~isPartOf:"European management review : EMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of service research : JSR"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Online retailing"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Article in journal"
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Consumer behaviour
Entrepreneurship
Indien
Online retailing
Persönlichkeitspsychologie
Konsumentenverhalten
66
Brand management
31
Markenführung
31
Relationship marketing
25
Beziehungsmarketing
24
Brand image
19
Markenimage
19
Cultural identity
16
Kulturelle Identität
16
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14
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Digitalisierung
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74
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Balaji, M. S.
Beatty, Sharon E.
Cleveland, Mark
Melewar, T. C.
Paul, Justin
Roy, Sanjit
Laroche, Michel
29
Ko, Eunju
23
Diamantopoulos, Adamantios
20
Dwivedi, Yogesh Kumar
15
Sharma, Piyush
15
Valette-Florence, Pierre
14
Pereira, Vijay
13
Septianto, Felix
13
Shukla, Paurav
13
Bartikowski, Boris
12
Christodoulides, George
11
Huarng, Kun-Huang
11
Rana, Nripendra P.
11
Richard, Marie-Odile
11
Roy, Rajat
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Balabanis, George
10
Chebat, Jean-Charles
10
Mattila, Anna S.
10
Merchant, Altaf
10
Oppewal, Harmen
10
Teng, Lefa
10
Wang, Cheng Lu
10
Adomako, Samuel
9
Behl, Abhishek
9
Filieri, Raffaele
9
Foroudi, Pantea
9
Kraus, Sascha
9
Kukar-Kinney, Monika
9
Liu, Martin J.
9
Walsh, Gianfranco
9
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9
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8
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Electronic commerce research
European journal of marketing : EJM
European journal of marketing
European management review : EMR
International marketing review
Journal of business research : JBR
Journal of service research : JSR
Journal of retailing and consumer services
17
Journal of strategic marketing
7
International journal of consumer studies
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The marketing review
4
Business strategy and the environment
3
European management journal
3
International business review : the official journal of the European International Business Academy
3
International journal of hospitality management
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of marketing theory and practice : JMTP
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of Indian culture and business management
2
International studies of management and organization
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Qualitative market research : an international journal
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific business review
1
Asia-Pacific journal of business administration
1
Asian business & management
1
Asian journal of business ethics : AJBE
1
British journal of management
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ECONIS (ZBW)
74
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74
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1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
3
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
7
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
8
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
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