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~isPartOf:"Electronic commerce research"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Electronic Commerce"
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Search: subject:"Mobilfunk"
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Beziehungsmarketing
Electronic Commerce
Mobile communications
325
Mobilkommunikation
325
Mobile phone
58
Mobiltelefon
58
Consumer behaviour
54
Konsumentenverhalten
54
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48
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Gerpott, Torsten J.
3
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Electronic commerce research
Information systems research : ISR
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of retailing and consumer services
22
Business process management journal
9
International journal of electronic customer relationship management : IJECRM
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Cogent business & management
6
International journal of hospitality management
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
SpringerLink / Bücher
5
The journal of services marketing
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
Communications in computer and information science
4
International journal of business information systems : IJBIS
4
International journal of services and operations management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Handbook of research on mobile marketing management
3
International journal of contemporary hospitality management
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of networking and virtual organisations : IJNVO
3
International journal of services technology and management
3
International journal of services, economics and management
3
International journal of technology marketing : IJTMkt
3
Journal of business research : JBR
3
Journal of financial services marketing : JFSM
3
Journal of internet commerce
3
Journal of management information systems : JMIS
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of service research : JSR
3
Marketing intelligence & planning
3
SNF report
3
Service business
3
The international journal of bank marketing : IJBM
3
Tourism management perspectives : TMP
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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ECONIS (ZBW)
19
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1
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
2
How is mobile user behavior different? : a hidden Markov model of cross-mobile application usage dynamics
Wu, Shaohui
;
Tan, Yong
;
Chen, Yubo
;
Liang, Yitian
- In:
Information systems research : ISR
33
(
2022
)
3
,
pp. 1002-1022
Persistent link: https://www.econbiz.de/10013373596
Saved in:
3
Personalized pricing for customer retention : theory and evidence from mobile communication
Capponi, Giovanna
;
Corrocher, Nicoletta
;
Zirulia, Lorenzo
- In:
Telecommunications policy : the international journal …
45
(
2021
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012614281
Saved in:
4
A novel trust recommendation model for mobile social network based on user motivation
Yang, Gelan
;
Yang, Qin
;
Jin, Huixia
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 809-830
Persistent link: https://www.econbiz.de/10012698269
Saved in:
5
How does the mobile channel reshape the sales distribution in e-commerce?
Park, Yongjin
;
Bang, Youngsok
;
Ahn, Jae-Hyeon
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10012493783
Saved in:
6
Churn and loyalty behavior of Turkish digital natives : empirical insights and managerial implications
Uner, M. Mithat
;
Guven, Faruk
;
Cavusgil, S. Tamer
- In:
Telecommunications policy : the international journal …
44
(
2020
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012513546
Saved in:
7
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Saved in:
8
Battle of the Internet channels : how do mobile and fixed-line quality drive internet use?
Xu, Jiao
;
Forman, Christopher
;
Hu, Yu Jeffrey
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012036913
Saved in:
9
Circulation of loyalty : relationships between mobile instant messenger and offline character emoticon store
Kim, Junghwan
;
Choi, Mideum
;
Hwang, ShinYoung
- In:
Telecommunications policy : the international journal …
43
(
2019
)
10
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012250518
Saved in:
10
Termination notice of mobile network operator customers after a tariff switch : an empirical study of postpaid subscribers in Germany
Gerpott, Torsten J.
;
Meinert, Phil
- In:
Telecommunications policy : the international journal …
42
(
2018
)
3
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011997515
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