How does the mobile channel reshape the sales distribution in e-commerce?
Year of publication: |
2020
|
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Authors: | Park, Yongjin ; Bang, Youngsok ; Ahn, Jae-Hyeon |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 4, p. 1164-1182
|
Subject: | electronic commerce | mobile channel | long tail | sales distribution | search intensity | product category | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Verkauf | Selling |
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