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~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Subject
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Digitale Plattform
Konsumentenverhalten
Social Web
223
Social web
223
Internet marketing
103
Online-Marketing
103
Consumer behaviour
89
Viral marketing
72
Virales Marketing
72
Online retailing
52
Online-Handel
52
E-commerce
40
Electronic Commerce
40
Social network
39
Soziales Netzwerk
39
Hotel industry
37
Hotellerie
37
Beziehungsmarketing
32
Relationship marketing
32
Social media
28
Brand management
26
Markenführung
26
social media
19
Online reviews
18
Gastronomie
17
Restaurant industry
17
Brand image
16
Markenimage
16
Personalisierung
16
Personalization
16
Social relations
16
Soziale Beziehungen
16
Digital platform
13
Customer integration
11
Data Mining
11
Data mining
11
Facebook
11
Kundenintegration
11
Confidence
10
Emotion
10
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Article
96
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96
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96
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English
96
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Law, Chun Hung Roberts
3
Liang, Sai
3
Palmatier, Robert W.
3
Bleier, Alexander
2
Brooks, Gillian
2
Janakiraman, Ramkumar
2
Li, Hengyun
2
Liu, Jianwei
2
Martinez, Luis F.
2
Stephen, Andrew T.
2
Zhang, Jonathan Z.
2
Zhang, Ziqiong
2
Zhao, Narisa
2
Antipov, Evgeny A.
1
Armas-Cruz, Yaiza
1
Bai, Billy
1
Ballings, Michel
1
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1
Benkenstein, Martin
1
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1
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1
Brengman, Malaika
1
Busser, James A.
1
Cai, Shaohan
1
Calderón-Monge, Esther
1
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1
Cao, Erbao
1
Cardoso, Sofia
1
Carson, Stephen J.
1
Casaló, Luis V.
1
Cascio Rizzo, Giovanni Luca
1
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1
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1
Chabuk, Timur
1
Chakraborti, Swapnajit
1
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1
Chen, Guoqing
1
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1
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1
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Published in...
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Electronic commerce research
International journal of hospitality management
Journal of marketing
Journal of business research : JBR
234
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Technological forecasting & social change : an international journal
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of marketing communications
48
International journal of advertising : the review of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Information systems research : ISR
46
Journal of internet commerce
45
Journal of management information systems : JMIS
43
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Tourism management : research, policies, practice
35
Cogent business & management
34
International journal of electronic commerce : IJEC
32
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of technology marketing : IJTMkt
29
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Business horizons
24
Journal of strategic marketing
24
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ECONIS (ZBW)
96
Showing
1
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10
of
96
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date (oldest first)
1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
Normative and informational social influence affecting digital technology acceptance of senior restaurant diners : a technology learning perspective
Jang, Ha-Won
;
Moon, Chanwoo
;
Jung, Hyo Sun
;
Cho, Meehee
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457820
Saved in:
5
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
6
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
7
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
8
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
9
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
10
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
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