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~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~type:"article"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet marketing
Internet
Online-Handel
Viral marketing
205
Virales Marketing
205
Social Web
126
Social web
126
Consumer behaviour
124
Konsumentenverhalten
124
Online-Marketing
113
Online retailing
55
E-commerce
35
Electronic Commerce
35
social media
34
word of mouth
27
online reviews
25
Data Mining
23
Data mining
23
Personalisierung
23
Personalization
23
Advertising effects
21
Werbewirkung
21
user-generated content
18
Advertising
17
Relationship marketing
17
Werbung
17
eWOM
17
Social network
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Soziales Netzwerk
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Brand management
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Markenführung
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electronic word of mouth
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electronic word-of-mouth
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Markenimage
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Fan, Weiguo
3
Fossen, Beth L.
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Gopinath, Shyam
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Proserpio, Davide
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Schweidel, David A.
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Bapna, Ravi
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Benbasat, Izak
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Cenfetelli, Ronald T.
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Duan, Wenjing
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Erkan, Ismail
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Godes, David
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Hong, Yili
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Hosanagar, Kartik
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Lambrecht, Anja
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Liu, Qihua
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Ofek, Elie
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Tan, Yong
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Tellis, Gerard J.
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Tirunillai, Seshadri
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Tsao, Wen-Chin
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Tucker, Catherine
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Wang, Xin
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Xu, Jingjun
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Zhang, Jie Jennifer
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Zhang, Liyi
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Aakash
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Albuquerque, Paulo
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Electronic commerce research
International journal of internet marketing and advertising : IJIMA
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
97
Journal of retailing and consumer services
87
International journal of hospitality management
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Tourism management : research, policies, practice
39
Information systems research : ISR
36
Journal of hospitality marketing & management
34
Journal of marketing communications
32
International journal of contemporary hospitality management
31
Psychology & marketing
24
Journal of internet commerce
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of travel and tourism marketing
23
Journal of electronic commerce research : JECR
22
Journal of marketing
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of electronic marketing and retailing : IJEMR
20
The journal of product & brand management
19
Cogent business & management
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of advertising : the review of marketing communications
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
European journal of marketing : EJM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
16
The journal of services marketing
16
International journal of consumer studies
15
International journal of technology marketing : IJTMkt
14
International journal of electronic commerce : IJEC
13
Journal of advertising research
13
Journal of retailing
13
Journal of the Academy of Marketing Science
13
Marketing letters : a journal of research in marketing
13
Business horizons
12
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ECONIS (ZBW)
139
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
5
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
6
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
7
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
10
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
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