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~isPartOf:"Electronic commerce research"
~isPartOf:"Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"E-commerce"
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Search: subject_exact:"Online-Targeting"
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E-commerce
Internet marketing
155
Online-Marketing
155
Social Web
75
Social web
75
Consumer behaviour
63
Konsumentenverhalten
63
Viral marketing
50
Virales Marketing
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Electronic commerce research
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
Tourism management : research, policies, practice
Journal of retailing and consumer services
41
Journal of business research : JBR
35
International journal of electronic marketing and retailing : IJEMR
33
International journal of internet marketing and advertising : IJIMA
30
Journal of management information systems : JMIS
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Information systems research : ISR
19
Journal of internet commerce
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of hospitality management
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of travel and tourism marketing
12
Technological forecasting & social change : an international journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of electronic commerce research : JECR
11
International journal of contemporary hospitality management
10
International journal of retail & distribution management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of electronic business
9
International journal of electronic customer relationship management : IJECRM
9
Journal of organizational computing and electronic commerce
9
Journal of the Academy of Marketing Science
9
Lehrbuch
9
Springer eBook Collection
9
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research and applications
8
Electronic markets : the international journal on networked business
8
International journal of electronic commerce : IJEC
8
International journal of technology marketing : IJTMkt
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Journal of hospitality marketing & management
8
Journal of marketing research : JMR
8
Management information systems : mis quarterly
8
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ECONIS (ZBW)
21
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1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
3
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
4
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
5
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
6
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
7
Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan
;
Liu, Jiangmeng
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
Saved in:
8
A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
Suh, Taewon
;
Kang, Seok
;
Kemp, Elyria A.
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10012224098
Saved in:
9
Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
Saved in:
10
Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Wang, Hongpeng
;
Du, Rong
;
Li, Jin
;
Fan, Weiguo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10012309250
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