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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Advertising effects
Beziehungsmarketing
Internet marketing
Internet
Online-Handel
Viral marketing
306
Virales Marketing
306
Consumer behaviour
205
Konsumentenverhalten
205
Social Web
148
Social web
148
Online-Marketing
134
Online retailing
86
Relationship marketing
59
Customer satisfaction
45
Kundenzufriedenheit
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43
Electronic Commerce
43
word of mouth
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Dienstleistungsqualität
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Data mining
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online reviews
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Dwivedi, Yogesh Kumar
4
Schweidel, David A.
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Fan, Weiguo
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Fossen, Beth L.
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Godes, David
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Proserpio, Davide
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Rana, Nripendra P.
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Septianto, Felix
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Tellis, Gerard J.
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Tirunillai, Seshadri
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Zhang, Liyi
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Electronic commerce research
Journal of management information systems : JMIS
Journal of marketing
Journal of retailing and consumer services
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
100
International journal of hospitality management
63
International journal of internet marketing and advertising : IJIMA
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Tourism management : research, policies, practice
40
Information systems research : ISR
36
Journal of hospitality marketing & management
34
Journal of marketing communications
34
International journal of contemporary hospitality management
31
Psychology & marketing
26
Journal of electronic commerce research : JECR
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of internet commerce
23
Journal of travel and tourism marketing
23
International journal of advertising : the review of marketing communications
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of electronic marketing and retailing : IJEMR
20
The journal of product & brand management
20
European journal of marketing : EJM
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of advertising research
19
Journal of promotion management : innovations in planning and applied research
19
Cogent business & management
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
SpringerLink / Bücher
16
The journal of services marketing
16
International journal of consumer studies
15
Marketing letters : a journal of research in marketing
15
International journal of technology marketing : IJTMkt
14
Journal of retailing
14
International journal of electronic commerce : IJEC
13
Journal of the Academy of Marketing Science
13
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ECONIS (ZBW)
209
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
8
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
9
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
10
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
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