Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Year of publication: |
2024
|
---|---|
Authors: | Du, Jiangang ; Zhu, Liya ; Ma, Yuanning ; Zhang, Yu |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103624, p. 1-8
|
Subject: | eWOM | Hedonic products | Online review | Utilitarian products | Weekend effect | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Produktivität | Productivity | Online-Marketing | Internet marketing | Kalendereffekt | Calendar effect |
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