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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Soziale Beziehungen"
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Search: subject_exact:"Mundpropaganda"
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Advertising effects
Beziehungsmarketing
Internet marketing
Internet
Online-Handel
Soziale Beziehungen
Viral marketing
184
Virales Marketing
184
Social Web
105
Social web
105
Consumer behaviour
103
Konsumentenverhalten
103
Online-Marketing
90
Online retailing
50
word of mouth
34
E-commerce
29
Electronic Commerce
29
online reviews
25
social media
22
Data Mining
20
Data mining
20
Personalisierung
18
Personalization
18
Social network
17
Soziales Netzwerk
17
user-generated content
17
Werbewirkung
16
Advertising
15
Werbung
15
Relationship marketing
14
Social relations
14
Customer integration
10
Kundenintegration
10
advertising
10
online word of mouth
10
Brand management
9
Markenführung
9
Digital platform
8
Digitale Plattform
8
Experiment
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2
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131
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Schweidel, David A.
4
Fan, Weiguo
3
Fossen, Beth L.
3
Godes, David
3
Gopinath, Shyam
3
Proserpio, Davide
3
Tellis, Gerard J.
3
Tirunillai, Seshadri
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Duan, Wenjing
2
Hong, Yili
2
Hosanagar, Kartik
2
Janakiraman, Ramkumar
2
Kumar, V.
2
Lambrecht, Anja
2
Liu, Qihua
2
Ludwig, Stephan
2
Mayzlin, Dina
2
Moe, Wendy W.
2
Ofek, Elie
2
Rishika, Rishika
2
Tan, Yong
2
Trusov, Michael
2
Tsao, Wen-Chin
2
Tucker, Catherine
2
Viswanathan, Siva
2
Wang, Xin
2
Xie, Jinhong
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Zhang, Liyi
2
Agarwal, Ritu
1
Albuquerque, Paulo
1
Ameen, Nisreen
1
Aral, Sinan
1
Averbeck, Joshua M.
1
Bae, Soonyong
1
Ballings, Michel
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Electronic commerce research
Journal of management information systems : JMIS
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
105
Journal of retailing and consumer services
88
International journal of hospitality management
63
International journal of internet marketing and advertising : IJIMA
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Tourism management : research, policies, practice
40
Information systems research : ISR
37
Journal of hospitality marketing & management
34
Journal of marketing communications
34
International journal of contemporary hospitality management
31
Psychology & marketing
26
Journal of electronic commerce research : JECR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of internet commerce
23
Journal of travel and tourism marketing
23
International journal of advertising : the review of marketing communications
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of advertising : the quarterly review of marketing communications
20
International journal of electronic marketing and retailing : IJEMR
20
Journal of advertising research
20
Journal of promotion management : innovations in planning and applied research
20
The journal of product & brand management
20
European journal of marketing : EJM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Cogent business & management
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
The journal of services marketing
17
SpringerLink / Bücher
16
International journal of consumer studies
15
Marketing letters : a journal of research in marketing
15
International journal of technology marketing : IJTMkt
14
Journal of retailing
14
Journal of the Academy of Marketing Science
14
International journal of electronic commerce : IJEC
13
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ECONIS (ZBW)
131
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131
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
5
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
6
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
7
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
8
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
9
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
10
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
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