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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Proserpio, Davide"
~person:"Zhang, Jie Jennifer"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet
Online-Handel
Social Web
Viral marketing
5
Virales Marketing
5
Internet marketing
4
Online-Marketing
4
online reviews
4
Consumer behaviour
3
Konsumentenverhalten
3
Online retailing
3
Social web
3
E-commerce
2
Electronic Commerce
2
social media
2
Advertising
1
Advertising effects
1
Advertising planning
1
Corporate reputation
1
Distribution channel
1
Firmenimage
1
Gender
1
Geschlecht
1
Hotel industry
1
Hotellerie
1
Marketing management
1
Marketingmanagement
1
Personalisierung
1
Personalization
1
Public relations
1
Reputation
1
TripAdvisor
1
Vertriebsweg
1
Web traffic
1
Werbeplanung
1
Werbewirkung
1
Werbung
1
advertising
1
clickstream data
1
consumer buzz
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Proserpio, Davide
Zhang, Jie Jennifer
Gopinath, Shyam
5
Fan, Weiguo
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Fossen, Beth L.
3
Li, Hengyun
3
Schweidel, David A.
3
Sparks, Beverley
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Du, Qianzhou
2
Duan, Wenjing
2
Godes, David
2
Hong, Yili
2
Hosanagar, Kartik
2
Kim, Jong Min
2
Lambrecht, Anja
2
Liu, Qihua
2
Nicolau, Juan Luis
2
Ofek, Elie
2
Palmatier, Robert W.
2
Stepchenkova, Svetlana
2
Tan, Yong
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Viswanathan, Siva
2
Wang, G. Alan
2
Wang, Xin
2
Wiertz, Caroline
2
Xu, Jingjun
2
Yazdani, Elham
2
Zhang, Liyi
2
Abril Barrie, Carmen
1
Agarwal, Ritu
1
Aguirre, Elizabeth
1
Ajorlou, Amir
1
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Electronic commerce research
Journal of management information systems : JMIS
Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
International journal of electronic marketing and retailing : IJEMR
1
Management information systems : mis quarterly
1
Marketing science
1
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ECONIS (ZBW)
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1
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
2
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
3
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
4
How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
2
,
pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
Saved in:
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