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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social Web"
~subject:"Social web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet
Online-Handel
Social Web
Social web
Viral marketing
241
Virales Marketing
241
Consumer behaviour
136
Konsumentenverhalten
136
Internet marketing
114
Online-Marketing
113
Online retailing
68
E-commerce
37
Electronic Commerce
37
Personalisierung
35
Personalization
35
Data Mining
29
Data mining
29
word of mouth
25
Relationship marketing
23
online reviews
23
Customer satisfaction
22
Kundenzufriedenheit
22
Online reviews
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Hotel industry
21
Hotellerie
21
social media
18
user-generated content
17
Advertising effects
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Werbewirkung
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Tourism
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Customer integration
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Kundenintegration
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Social media
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Gopinath, Shyam
5
Fan, Weiguo
4
Okumus, Fevzi
4
Bilgihan, Anil
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Fossen, Beth L.
3
Li, Hengyun
3
Schweidel, David A.
3
Sparks, Beverley
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Du, Qianzhou
2
Duan, Wenjing
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Godes, David
2
Hong, Yili
2
Hosanagar, Kartik
2
Jensen, Matthew L.
2
Kim, Jong Min
2
Lambrecht, Anja
2
Liu, Qihua
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Nicolau, Juan Luis
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Ofek, Elie
2
Palmatier, Robert W.
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Proserpio, Davide
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Qahri-Saremi, Hamed
2
Stepchenkova, Svetlana
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Tan, Yong
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Tucker, Catherine
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Turel, Ofir
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Venkataraman, Sriram
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Viswanathan, Siva
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Wang, G. Alan
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Wiertz, Caroline
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Xu, Jingjun
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Yazdani, Elham
2
Zhang, Jie Jennifer
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Zhang, Liyi
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Abril Barrie, Carmen
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Electronic commerce research
Journal of management information systems : JMIS
Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
Journal of business research : JBR
134
Journal of retailing and consumer services
93
International journal of hospitality management
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
50
Information systems research : ISR
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Journal of marketing communications
39
Journal of hospitality marketing & management
32
International journal of contemporary hospitality management
30
Journal of marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Psychology & marketing
29
Journal of electronic commerce research : JECR
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of travel and tourism marketing
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
The journal of product & brand management
23
Cogent business & management
21
The journal of services marketing
21
Journal of marketing management : MM
20
International journal of consumer studies
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Technological forecasting & social change : an international journal
17
European journal of marketing : EJM
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of promotion management : innovations in planning and applied research
16
Business horizons
15
Marketing letters : a journal of research in marketing
15
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
178
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
4
Impact of project updates and their social endorsement in online medical crowdfunding
Wu, Yi
;
Ye, Hua
;
Jensen, Matthew L.
;
Liu, Linwei
- In:
Journal of management information systems : JMIS
41
(
2024
)
1
,
pp. 73-110
Persistent link: https://www.econbiz.de/10014582619
Saved in:
5
Role of "Likes" and "Dislikes" in influencing user behaviors on social media
Turel, Ofir
;
Qahri-Saremi, Hamed
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 515-545
Persistent link: https://www.econbiz.de/10014583070
Saved in:
6
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
7
Online reviews generated through product testing : can more favorable reviews be enticed with free products?
Garnefeld, Ina
;
Krah, Tabea
;
Böhm, Eva
;
Gremler, Dwayne D.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 703-722
Persistent link: https://www.econbiz.de/10012587389
Saved in:
8
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
9
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
10
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
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