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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Relationship marketing"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
Internet marketing
Internet
Online-Handel
Relationship marketing
Social Web
Viral marketing
217
Virales Marketing
217
Social web
119
Consumer behaviour
117
Konsumentenverhalten
117
Online-Marketing
105
Online retailing
64
E-commerce
36
Electronic Commerce
36
Personalisierung
35
Personalization
35
Data Mining
29
Data mining
29
word of mouth
25
online reviews
23
Hotel industry
21
Hotellerie
21
Customer satisfaction
20
Kundenzufriedenheit
20
Online reviews
20
social media
18
user-generated content
17
Advertising effects
15
Tourism
15
Werbewirkung
15
Tourismus
14
Advertising
13
Digital platform
13
Digitale Plattform
13
Social media
13
Social network
13
Social relations
13
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13
Soziales Netzwerk
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173
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Fan, Weiguo
4
Gopinath, Shyam
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Fossen, Beth L.
3
Li, Hengyun
3
Proserpio, Davide
3
Schweidel, David A.
3
Sparks, Beverley
3
Bapna, Ravi
2
Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Du, Qianzhou
2
Duan, Wenjing
2
Godes, David
2
Hong, Yili
2
Hosanagar, Kartik
2
Jensen, Matthew L.
2
Kim, Jong Min
2
Lambrecht, Anja
2
Li, Gang
2
Liu, Qihua
2
Nicolau, Juan Luis
2
Ofek, Elie
2
Qahri-Saremi, Hamed
2
Stepchenkova, Svetlana
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tsao, Wen-Chin
2
Tucker, Catherine
2
Turel, Ofir
2
Venkataraman, Sriram
2
Viswanathan, Siva
2
Wang, G. Alan
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Zhang, Liyi
2
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Electronic commerce research
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
Journal of business research : JBR
142
Journal of retailing and consumer services
98
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Information systems research : ISR
48
Journal of marketing communications
41
Journal of hospitality marketing & management
37
Psychology & marketing
36
International journal of contemporary hospitality management
33
Journal of marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of electronic commerce research : JECR
28
Journal of internet commerce
26
Journal of travel and tourism marketing
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the review of marketing communications
24
The journal of product & brand management
23
Journal of marketing management : MM
22
Cogent business & management
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
The journal of services marketing
21
European journal of marketing : EJM
20
International journal of consumer studies
20
Journal of promotion management : innovations in planning and applied research
20
SpringerLink / Bücher
20
Journal of advertising research
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Technological forecasting & social change : an international journal
18
Journal of the Academy of Marketing Science
17
International journal of technology marketing : IJTMkt
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
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ECONIS (ZBW)
173
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
4
Impact of project updates and their social endorsement in online medical crowdfunding
Wu, Yi
;
Ye, Hua
;
Jensen, Matthew L.
;
Liu, Linwei
- In:
Journal of management information systems : JMIS
41
(
2024
)
1
,
pp. 73-110
Persistent link: https://www.econbiz.de/10014582619
Saved in:
5
Role of "Likes" and "Dislikes" in influencing user behaviors on social media
Turel, Ofir
;
Qahri-Saremi, Hamed
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 515-545
Persistent link: https://www.econbiz.de/10014583070
Saved in:
6
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
7
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
8
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
9
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
10
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
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