//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of retailing"
~subject:"Online retailing"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online retailing
Relationship marketing
Internet marketing
94
Online-Marketing
94
Consumer behaviour
64
Konsumentenverhalten
64
Online-Handel
39
Viral marketing
32
Virales Marketing
32
Social Web
30
Social web
30
E-commerce
26
Electronic Commerce
26
Advertising effects
25
Werbewirkung
25
Werbung
25
Advertising
23
Einzelhandel
22
Retail trade
22
Beziehungsmarketing
14
Distribution channel
11
Internet
11
Vertriebsweg
11
Search engine
10
Suchmaschine
10
Marketing management
9
Marketingmanagement
9
Personalization
9
Personalisierung
8
Preismanagement
8
Pricing strategy
8
Brand management
7
Experiment
7
Markenführung
7
Social media
7
Sales promotion
6
Verkaufsförderung
6
Brand image
5
Customer satisfaction
5
Data Mining
5
more ...
less ...
Online availability
All
Undetermined
38
Free
2
Type of publication
All
Article
48
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Language
All
English
48
Author
All
Jin, Liyin
2
Liu, Qihua
2
Martinez, Luis F.
2
Zhang, Liyi
2
Ailawadi, Kusum L.
1
Alhoqail, Saad
1
Anderl, Eva
1
Andras, Trina Larsen
1
Angell, Robert J.
1
Batra, Rajeev
1
Beauchamp, J. P.
1
Biswas, Abhijit
1
Bodapati, Anand V.
1
Bolton, Ruth N.
1
Boyd, Eric
1
Brandon, Renee
1
Breugelmans, Els
1
Calefato, Fabio
1
Campo, Katia
1
Cardoso, Sofia
1
Chang, Wei-Shiun
1
Che, Tong
1
Chen, Anran
1
Cheng, Xusen
1
Cho, Hyun Young
1
Chou, Yu-jen
1
Cui, Xuebin
1
Deng, Jing
1
Donthu, Naveen
1
Du, Rong
1
Fan, Weiguo
1
Fang, Eric
1
Fischer, Thomas
1
Flavián Blanco, Carlos
1
Floyd, Kristopher
1
Freling, Ryan
1
Freling, Traci
1
Gandolfo, Alessandro
1
Gauri, Dinesh K.
1
Gong, Taisheng
1
more ...
less ...
Published in...
All
Electronic commerce research
Journal of retailing
Journal of business research : JBR
134
Journal of retailing and consumer services
107
International journal of internet marketing and advertising : IJIMA
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of electronic marketing and retailing : IJEMR
41
International journal of hospitality management
37
Journal of management information systems : JMIS
35
Information systems research : ISR
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of internet commerce
33
The journal of product & brand management
30
Journal of marketing communications
27
SpringerLink / Bücher
27
Marketing intelligence & planning
24
Technological forecasting & social change : an international journal
24
Cogent business & management
22
Journal of hospitality marketing & management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Asia Pacific journal of marketing and logistics
21
International journal of contemporary hospitality management
21
Journal of marketing
21
Journal of strategic marketing
21
Journal of electronic commerce research : JECR
20
Journal of promotion management : innovations in planning and applied research
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of international marketing
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Tourism management : research, policies, practice
19
International journal of e-business research : an official publication of the Information Resources Management Association
18
International journal of electronic commerce : IJEC
18
International journal of business information systems : IJBIS
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Business horizons
16
more ...
less ...
Source
All
ECONIS (ZBW)
48
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
3
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
4
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
5
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
6
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
7
How and why (imagined) online reviews impact frontline retail encounters
Marder, Ben
;
Angell, Robert J.
;
Boyd, Eric
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 265-279
Persistent link: https://www.econbiz.de/10014321993
Saved in:
8
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
9
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
10
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->