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~isPartOf:"Electronic commerce research"
~isPartOf:"MIS quarterly"
~subject:"Viral marketing"
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Search: subject_exact:"Personalization"
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Viral marketing
Personalization
34
Personalisierung
32
Online retailing
18
Online-Handel
18
E-commerce
17
Electronic Commerce
17
Consumer behaviour
16
Konsumentenverhalten
16
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11
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Aggarwal, Rohit
1
Almazroi, Abdulwahab Ali
1
Bilal, Muhammad
1
Bond, Samuel D.
1
Chang, Wei-Shiun
1
Chen, Guoqing
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Feng, Junzheng
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Hou, Lei
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Liu, Kecheng
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Liu, Qihua
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Ma, Yue
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Midha, Vishal
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Pan, Xue
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Rao, Huguang
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Sanchez-Loor, Daniel A.
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Sullivan, Nicholas
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Tsao, Wen-Chin
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Wang, Jun
1
Wang, Yani
1
Wei, Qiang
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Yao, Tang
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Yin, Dezhi
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Zhang, Han
1
Zhang, Hui
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Zhang, Liyi
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Electronic commerce research
MIS quarterly
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of strategic marketing
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews
Bilal, Muhammad
;
Almazroi, Abdulwahab Ali
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2737-2757
Persistent link: https://www.econbiz.de/10014418193
Saved in:
2
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
3
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
4
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
5
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
6
What makes a helpful online review? : a meta-analysis of review characteristics
Wang, Yani
;
Wang, Jun
;
Yao, Tang
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10012099741
Saved in:
7
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
Saved in:
8
Product innovation based on online review data mining : a case study of Huawei phones
Zhang, Hui
;
Rao, Huguang
;
Feng, Junzheng
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10011813135
Saved in:
9
Finding users preferences from large-scale online reviews for personalized recommendation
Ma, Yue
;
Chen, Guoqing
;
Wei, Qiang
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 3-29
Persistent link: https://www.econbiz.de/10011699061
Saved in:
10
Which type of online review is more persuasive? : the influence of customer reviews and critic ratings on moviegoers
Tsao, Wen-Chin
- In:
Electronic commerce research
14
(
2014
)
4
,
pp. 559-583
Persistent link: https://www.econbiz.de/10010482276
Saved in:
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