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~isPartOf:"Electronic commerce research"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Advertising effects"
~subject:"Börsengang"
~subject:"Entscheidung"
~subject:"Werbung"
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Advertising effects
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4
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Electronic commerce research
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Information systems research : ISR
8
International journal of electronic commerce : IJEC
8
European journal of operational research : EJOR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Quantitative marketing and economics : QME
5
Discussion papers / CEPR
4
Electronic commerce research and applications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal of marketing research
3
Journal of retailing
3
Marketing science
3
The economic journal : the journal of the Royal Economic Society
3
Working papers / TSE : WP
3
CESifo working papers
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Centre for Economic Policy Research
2
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
NET Institute Working Paper
2
Sloan working papers
2
SpringerLink / Bücher
2
Working papers / Harvard Business School, Division of Research
2
30-Minuten-Reihe
1
American economic journal : a journal of the American Economic Association
1
Asia Pacific journal of marketing and logistics
1
BSE working paper : working papers
1
Barcelona GSE working paper series : working paper
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Birkbeck working papers in economics and finance : BWPEF
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CAMRI policy briefs
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1
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
2
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012813869
Saved in:
3
Will data on internet queries predict the performance in the marketplace : an empirical study on online searches and IPO stock returns
Kang, Hyoung Goo
;
Bae, Kyounghun
;
Jung Ah Shin
;
Jeon, …
- In:
Electronic commerce research
21
(
2021
)
1
,
pp. 101-124
Persistent link: https://www.econbiz.de/10012543722
Saved in:
4
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
5
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
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