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~isPartOf:"Electronic commerce research"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Online-Handel"
~subject:"Social Web"
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Markenführung
Marketing
Online-Handel
Social Web
Internet marketing
64
Online-Marketing
64
Consumer behaviour
36
Konsumentenverhalten
36
Social web
28
Viral marketing
23
Virales Marketing
23
Online retailing
22
E-commerce
17
Electronic Commerce
17
Advertising effects
11
Werbewirkung
11
Advertising
8
Werbung
8
Beziehungsmarketing
7
Internet
7
Relationship marketing
7
Social media
7
Search engine
5
Suchmaschine
5
Brand management
4
Digital marketing
4
Personalisierung
4
Personalization
4
Auction theory
3
Auktionstheorie
3
Brand image
3
Data Mining
3
Data mining
3
Decision
3
Entscheidung
3
Experiment
3
Facebook
3
Luxury goods
3
Luxusgüter
3
Markenimage
3
Market segmentation
3
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Article
44
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44
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44
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English
44
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Fan, Weiguo
2
Liu, Qihua
2
Martinez, Luis F.
2
Zhang, Liyi
2
Bok, Kyoungsoo
1
Calderón-Monge, Esther
1
Calefato, Fabio
1
Cardoso, Sofia
1
Chang, Wei-Shiun
1
Che, Tong
1
Chen, Anran
1
Chen, Xi
1
Cheng, Xusen
1
Chou, Yu-jen
1
Chu, Ta-Chung
1
De Keyzer, Freya
1
Dens, Nathalie
1
Dou, Wenyu
1
Du, Rong
1
Duffett, Rodney Graeme
1
Díaz, Estrella
1
Estelami, Hooman
1
Fischer, Thomas
1
Flavián Blanco, Carlos
1
Fu, Dongpu
1
Gandolfo, Alessandro
1
Gong, Taisheng
1
Guercini, Simone
1
Gurrea Sarasa, Raquel
1
Han, Ranran
1
Hoang, Duc
1
Hong, Yili
1
Hsieh, Jung-kuei
1
Hsieh, Ming-Tsang
1
Hsieh, Yi-ching
1
Hua, Zhongsheng
1
Huang, Shan
1
Jansen, Bernhard J.
1
Jiang, Cuixia
1
Jung, Woo-Jin
1
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Electronic commerce research
Journal of business research : JBR
250
Journal of retailing and consumer services
149
International journal of internet marketing and advertising : IJIMA
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
International journal of advertising : the review of marketing communications
80
Journal of marketing communications
73
Technological forecasting & social change : an international journal
61
Information systems research : ISR
60
International journal of hospitality management
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of promotion management : innovations in planning and applied research
59
Journal of internet commerce
57
Tourism management : research, policies, practice
57
International journal of electronic marketing and retailing : IJEMR
56
The journal of product & brand management
54
Cogent business & management
52
Journal of management information systems : JMIS
52
Business horizons
50
SpringerLink / Bücher
48
Marketing intelligence & planning
45
International journal of technology marketing : IJTMkt
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
The journal of brand management : an international journal
38
Journal of advertising research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
International journal of contemporary hospitality management
35
Journal of hospitality marketing & management
35
Journal of marketing
35
Journal of strategic marketing
35
Journal of electronic commerce research : JECR
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Springer eBook Collection
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
International journal of business information systems : IJBIS
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Psychology & marketing
30
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ECONIS (ZBW)
44
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1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
4
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
5
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
6
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
7
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
8
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
9
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
10
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
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