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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of international marketing"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Search: subject:"Vertrieb"
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Subject
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Electronic Commerce
Konsumentenverhalten
Virales Marketing
Online retailing
196
Online-Handel
196
Consumer behaviour
142
E-commerce
130
International marketing
122
Internationales Marketing
122
Internet marketing
40
Online-Marketing
40
Beziehungsmarketing
37
Relationship marketing
37
Social Web
37
Social web
37
Brand management
31
Markenführung
31
China
25
Viral marketing
23
Marketing management
22
Marketingmanagement
22
Internet
21
Brand image
20
Markenimage
20
Personalization
20
Globalisierung
19
Globalization
19
Personalisierung
19
Multinationales Unternehmen
18
Transnational corporation
18
Export
17
Distribution channel
16
Firm performance
16
Unternehmenserfolg
16
Vertriebsweg
16
Welt
16
World
16
Einzelhandel
15
Retail trade
15
Confidence
13
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Online availability
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Undetermined
117
Free
10
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Article
210
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
214
Aufsatz in Zeitschrift
214
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
2
Language
All
English
214
Author
All
Mou, Jian
4
Cohen, Jason F.
3
Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Martinez, Luis F.
3
Nijssen, E. J.
3
Steenkamp, Jan-Benedict E. M.
3
Sugumaran, Vijayan
3
Westland, James Christopher
3
Zhang, Jie
3
Alden, Dana
2
Coulter, Robin A.
2
Cui, Xiling
2
Deng, Weiwei
2
Douglas, Susan P.
2
Du, Rong
2
Fang, Hui
2
Guo, Xiaoling
2
Karimov, Farhod P.
2
Kumar, V.
2
Li, Jin
2
Liao, Qinyu
2
Lin, Zhangxi
2
Liu, Qihua
2
Luo, Xin
2
Magnusson, Peter
2
Papadopoulos, Nicolas G.
2
Papagiannidis, Savvas
2
Qiuzhen, Wang
2
Strizhakova, Yuliya
2
Teng, Ching-i
2
Van Hove, Leo
2
Westjohn, Stanford A.
2
Xu, Wei
2
Yan, Bo
2
Yan, Qiang
2
Zhang, Liyi
2
Aham-Anyanwu, Nnanyelugo
1
Ai, Xingzheng
1
Alamanos, Eleftherios
1
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Published in...
All
Electronic commerce research and applications
Electronic commerce research
Journal of international marketing
Journal of retailing and consumer services
377
Journal of business research : JBR
230
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
110
Journal of internet commerce
97
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
80
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Asia Pacific journal of marketing and logistics
62
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
62
Journal of electronic commerce research : JECR
62
Journal of retailing
62
The international review of retail, distribution and consumer research
61
International journal of business information systems : IJBIS
59
International journal of electronic commerce : IJEC
59
International journal of retail & distribution management
59
European journal of operational research : EJOR
58
International journal of internet marketing and advertising : IJIMA
58
International journal of hospitality management
57
SpringerLink / Bücher
57
Cogent business & management
54
Journal of management information systems : JMIS
54
International journal of retail and distribution management
52
International marketing review
50
International journal of consumer studies
49
International journal of production economics
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of international consumer marketing
49
Transportation research / E : an international journal
47
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Journal of global marketing
42
Psychology & marketing
42
Electronic markets : EM ; the international journal of electronic commerce and business media
39
Technological forecasting & social change : an international journal
37
Electronic markets : the international journal on networked business
36
International journal of production research
35
Manufacturing & service operations management : M & SOM
35
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Source
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ECONIS (ZBW)
214
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1
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10
of
214
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date (oldest first)
1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Introduction to the special issue on strategic planning for e-commerce business environment
Westland, James Christopher
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 1-1
Persistent link: https://www.econbiz.de/10014251579
Saved in:
3
The effects of China's cross-border e-commerce on its exports : a comparative analysis of goods and services trade
Yin, Zi Hui
;
Choi, Chang-Hwan
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 443-474
Persistent link: https://www.econbiz.de/10014251713
Saved in:
4
Market reaction to the announcement of online sales channel investment in enterprises : Evidence from a relatively stable market environment
Lei, Yang
;
Zhou, Qiang
;
Cheung, Waiman
;
Cui, Xiling
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 973-1005
Persistent link: https://www.econbiz.de/10014252119
Saved in:
5
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping : new normal or old habits?
Brüggemann, Philipp
;
Olbrich, Rainer
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2051-2072
Persistent link: https://www.econbiz.de/10014418063
Saved in:
6
Cost behavior in e-commerce firms
Argilés Bosch, Josep Ma.
;
García Blandón, Josep
; …
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2101-2134
Persistent link: https://www.econbiz.de/10014418066
Saved in:
7
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
8
ICT infrastructure in firms and online sales
Hagsten, Eva
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2239-2258
Persistent link: https://www.econbiz.de/10014418161
Saved in:
9
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
10
A longitudinal study of e-commerce diversity in Europe
Sadowski, Adam
;
Lewandowska-Gwarda, Karolina
; …
- In:
Electronic commerce research
21
(
2021
)
1
,
pp. 169-194
Persistent link: https://www.econbiz.de/10012543732
Saved in:
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