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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Search: subject:"Mobile Telekommunikation"
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Advertising effects
Consumer behaviour
Mobile communications
46
Mobilkommunikation
46
Konsumentenverhalten
22
Mobile Business
13
Mobile business
13
Mobile Anwendung
11
Mobile application
11
Innovation adoption
9
Innovationsakzeptanz
9
Mobile phone
9
Mobiltelefon
9
Mobile marketing
8
Innovation diffusion
7
Innovationsdiffusion
7
Internet marketing
7
Mobile Marketing
7
Online-Marketing
7
Advertising
5
Data protection
5
Datenschutz
5
Werbewirkung
5
Werbung
5
Beziehungsmarketing
4
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Relationship marketing
4
Service quality
4
Emotion
3
Experiment
3
Mobile advertising
3
Mobile apps
3
Adoption
2
Beschwerdemanagement
2
China
2
Competitive advantage
2
Complaint management
2
Computerspiel
2
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24
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24
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English
24
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Al-Nabhani, Khalid
1
Ashaduzzaman, Md.
1
Ataman, M. Berk
1
Banerjee, Syagnik
1
Barnes, Donald C.
1
Bernritter, Stefan F.
1
Bloemer, Johanna M.
1
Boeck, Harold
1
Bose, Indranil
1
Bruggen, Gerrit H. van
1
Chang, Shuchih Ernest
1
Cheng, Xin
1
Dinsmore, John
1
Drossos, Dimitris A.
1
Duarte, Paulo
1
Foukas, Konstantinos G.
1
Gao, Tao
1
Giaglis, George M.
1
Gisbergen, Marnix S. van
1
Gokgoz, Zeynep Aydin
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Hopkins, Christopher D.
1
Hsieh, Jung-Kuei
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Jebarajakirthy, Charles
1
Johnson, Scott D.
1
Kachroo, Pushkin
1
Ketelaar, Paul E.
1
Khajehzadeh, Saman
1
Kim, Beomsoo
1
Kim, Kyung Kyu
1
Kokkinaki, Flora
1
Konig, Ruben Peter
1
Konus, Umut
1
Krishen, Anjala S.
1
Laroche, Michel
1
Liu, Anne Yenching
1
Margulis, Anna
1
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Electronic commerce research and applications
Journal of business research : JBR
Journal of retailing and consumer services
55
Telecommunications policy : the international journal of digital economy, data sciences and new media
37
Technological forecasting & social change : an international journal
18
Information systems research : ISR
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of business information systems : IJBIS
12
Cogent business & management
11
International journal of electronic business
11
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
11
Asia Pacific journal of marketing and logistics
10
International journal of e-business research : an official publication of the Information Resources Management Association
8
SpringerLink / Bücher
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of business innovation and research
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of retail & distribution management
7
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
7
The journal of services marketing
7
Global business review
6
Information technology and management
6
International journal of bank marketing
6
International journal of consumer studies
6
International journal of services, economics and management
6
International journal of technology marketing : IJTMkt
6
Journal of hospitality marketing & management
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Psychology & marketing
6
DICE discussion paper
5
Electronic markets : the international journal on networked business
5
Handbook of research on mobile marketing management
5
International journal of business excellence : IJBEX
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of internet commerce
5
Journal of marketing
5
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ECONIS (ZBW)
24
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1
Wanted! : investigating how elements from the personal usage context affect Gen Z consumers' value-in-use experience and engagement with mobile service
Zou, Yi
;
Riel, Allard C. R. van
;
Streukens, Sandra
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014299325
Saved in:
2
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
3
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
4
The effects of augmented reality mobile app advertising : viral marketing via shared social experience
Sung, Eunyoung
- In:
Journal of business research : JBR
122
(
2021
),
pp. 75-87
Persistent link: https://www.econbiz.de/10012420341
Saved in:
5
How does location based marketing affect mobile retail revenues? : the complex interplay of delivery tactic, interface mobility and user privacy
Banerjee, Syagnik
;
Xu, Shichun
;
Johnson, Scott D.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 398-404
Persistent link: https://www.econbiz.de/10012544841
Saved in:
6
Cultural impact on mobile banking use : a multi-method approach
Picoto, Winnie Ng
;
Pinto, Inês
- In:
Journal of business research : JBR
124
(
2021
),
pp. 620-628
Persistent link: https://www.econbiz.de/10012493920
Saved in:
7
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
8
The effectiveness of random discounts for migrating customers to the mobile channel
Vries, Eline L. E. de
;
Zhang, Sha
- In:
Journal of business research : JBR
110
(
2020
),
pp. 272-281
Persistent link: https://www.econbiz.de/10012237847
Saved in:
9
The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei
- In:
Journal of business research : JBR
121
(
2020
),
pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
Saved in:
10
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
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