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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"Long Tail"
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Consumer behaviour
3
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3
Niche marketing strategy
3
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E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Internet marketing
2
Online retailing
2
Online-Handel
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2
Assortment planning
1
Beziehungsmarketing
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Category Management
1
Category evolution
1
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Customer satisfaction
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Dienstleistungsqualität
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Long tail
1
Long tail theory
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Market leader vs. niche provider
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Niche products
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Online user reviews
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Pareto rule
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Product differentiation
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Product quality
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Produktdifferenzierung
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Quantile regression
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Relationship marketing
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Duan, Wenjing
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Eckert, Jochen
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Hinz, Oliver
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Hoskins, Jake D.
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Schmitt, Rebecca
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Schwarz, Benjamin
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Zhou, Wenqi
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Electronic commerce research and applications
Journal of retailing and consumer services
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
11
Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
7
Tourism management : research, policies, practice
7
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
European journal of marketing : EJM
3
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
3
Handbook of niche marketing : principles and practice
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial and corporate change
3
Information systems research : ISR
3
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Journal of evolutionary economics : JEE
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Tourism planning & development
3
Astin bulletin : the journal of the International Actuarial Association
2
Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Industry and innovation
2
Innovation: organization & management : IOM
2
International journal of automotive technology and management : IJATM
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology, policy and management : IJTPM
2
Journal of business research : JBR
2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Long range planning : LRP ; international journal of strategic management
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Management information systems : mis quarterly
2
Marketing intelligence & planning
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ECONIS (ZBW)
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1
The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
Saved in:
2
David versus Goliath : service quality factors for niche providers in online retailing
Brusch, Ines
;
Schwarz, Benjamin
;
Schmitt, Rebecca
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 266-276
Persistent link: https://www.econbiz.de/10012114169
Saved in:
3
Online user reviews, product variety, and the
long
tail
: an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
Saved in:
4
An analysis of the importance of the
long
tail
in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Saved in:
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