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~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of consumer marketing"
~subject:"Internet"
~subject:"Viral marketing"
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Search: subject:"Internet marketing"
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Subject
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Internet
Viral marketing
Internet marketing
280
Online-Marketing
280
Consumer behaviour
165
Konsumentenverhalten
165
Social Web
145
Social web
145
Advertising effects
75
Werbewirkung
75
Virales Marketing
65
Online retailing
60
Online-Handel
60
Advertising
58
Werbung
58
Brand management
57
Markenführung
57
Beziehungsmarketing
50
Relationship marketing
50
social media
49
E-commerce
45
Electronic Commerce
45
Brand image
39
Markenimage
39
Website
25
Marketing management
22
Marketingmanagement
22
Search engine
19
Suchmaschine
19
Facebook
17
USA
15
United States
15
Mobile communications
13
Mobilkommunikation
13
Confidence
12
Vertrauen
12
advertising
12
social media marketing
12
Brand
11
Data Mining
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80
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Aakash
1
Aggarwal, Anu Gupta
1
Aghakhani, Navid
1
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1
Ahuja, Vandana
1
Akdoğan, Kutay
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Akkan, Can
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Carneiro-da-Cunha, Julio Araujo
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1
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1
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Electronic markets : EM ; the international journal of electronic commerce and business media
International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
Journal of consumer marketing
Journal of business research : JBR
84
Journal of retailing and consumer services
51
International journal of hospitality management
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Information systems research : ISR
35
Journal of marketing communications
33
Journal of management information systems : JMIS
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Electronic commerce research
28
Tourism management : research, policies, practice
28
Journal of internet commerce
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of contemporary hospitality management
23
Journal of hospitality marketing & management
23
International journal of electronic marketing and retailing : IJEMR
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
SpringerLink / Bücher
22
Journal of marketing
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
18
Journal of travel and tourism marketing
18
The journal of product & brand management
17
International journal of technology marketing : IJTMkt
16
Psychology & marketing
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising research
15
International journal of business information systems : IJBIS
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of promotion management : innovations in planning and applied research
14
Business horizons
12
European journal of marketing : EJM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
International journal of consumer studies
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
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80
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1
Explaining reviewing effort : existing reviews as potential driver
Rohde, Christoph
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1169-1185
Persistent link: https://www.econbiz.de/10013463370
Saved in:
2
It's all about the text : an experimental investigation of inconsistent reviews on restaurant booking platforms
Steur, Andreas
;
Fritzsche, Fabian
;
Seiter, Mischa
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1187-1220
Persistent link: https://www.econbiz.de/10013463372
Saved in:
3
Explaining consumer suspicion : insights of a vignette study on online product reviews
Kollmer, Tim
;
Eckhardt, Andreas
;
Reibenspiess, Victoria
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1221-1238
Persistent link: https://www.econbiz.de/10013463375
Saved in:
4
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
5
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
6
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
7
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
8
The effects of firm-generated content on different social media platforms on viral marketing
Zhang, Renping
;
Chen, Xingyu
;
Wang, Wei
;
Shafi, Mohsin
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 651-662
Persistent link: https://www.econbiz.de/10014332319
Saved in:
9
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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