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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"European research studies"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Electronic Commerce"
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Search: subject_exact:"Consumer Behaviour"
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Electronic Commerce
Consumer behaviour
601
Konsumentenverhalten
601
Online retailing
119
Online-Handel
119
Social Web
79
Social web
79
Theorie
77
Theory
77
Internet marketing
74
Online-Marketing
74
E-commerce
72
Preismanagement
72
Pricing strategy
72
Beziehungsmarketing
68
Relationship marketing
68
Experiment
45
Viral marketing
42
Virales Marketing
42
Einzelhandel
37
Retail trade
37
Brand management
33
Markenführung
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Customer satisfaction
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Kundenzufriedenheit
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Brand image
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Markenimage
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Spieltheorie
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Advertising
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Ghose, Anindya
2
Hosanagar, Kartik
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Lee, Dokyun
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Abbas, Haider
1
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1
Albert, Leslie Jordan
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1
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Electronic markets : the international journal on networked business
European research studies
Journal of electronic commerce research : JECR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
157
Journal of business research : JBR
68
Journal of internet commerce
55
Electronic commerce research
53
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
37
International journal of e-business research : an official publication of the Information Resources Management Association
36
International journal of business information systems : IJBIS
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of management information systems : JMIS
29
Electronic commerce research and applications
27
International journal of internet marketing and advertising : IJIMA
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of retailing
26
Cogent business & management
24
International journal of retail & distribution management
24
Asia Pacific journal of marketing and logistics
23
The international review of retail, distribution and consumer research
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
SpringerLink / Bücher
22
International journal of consumer studies
19
Journal of fashion marketing and management
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of electronic business
18
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
Technological forecasting & social change : an international journal
15
International journal of electronic customer relationship management : IJECRM
14
Journal of the Academy of Marketing Science
14
Global business review
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
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ECONIS (ZBW)
71
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1
Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara
;
Szydłowska, Wiktoria
- In:
European research studies
26
(
2023
)
3
,
pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
Saved in:
2
The impact of socioeconomic and cultural differences on online trade
Elfenbein, Daniel W.
;
Fisman, Raymond
;
McManus, Brian
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 6181-6201
Persistent link: https://www.econbiz.de/10014393052
Saved in:
3
The determinants of the decision making process for purchasing fashion products in the e-commerce industry in light of research
Grębowiec, Mariusz
;
Pietrzak, Piotr
- In:
European research studies
26
(
2023
)
1
,
pp. 390-410
Persistent link: https://www.econbiz.de/10014252803
Saved in:
4
Internet prosumer activity levels
Kocot, Maria
;
Kocot, Damian
- In:
European research studies
25
(
2022
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10013531968
Saved in:
5
Data science and marketing in e-commerce amid COVID-19 pandemic
Fedirko, Olha
;
Zatonatska, Tetiana
;
Wolowiec, Tomasz
; …
- In:
European research studies
24
(
2021
)
2
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012663812
Saved in:
6
The impact of digital technology platforms on business models in the context of consumer-driven processes
Bartczak, Krzysztof
- In:
European research studies
24
(
2021
)
2B
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012664253
Saved in:
7
The effects of user tracking and behavioral management on online prices : a theoretical approach
Niemeier, Christian
;
Pospisil, Richard
- In:
European research studies
24
(
2021
)
3B
,
pp. 386-398
Persistent link: https://www.econbiz.de/10012666748
Saved in:
8
Consumer preferences for omnichannel customer service in the consumer electronics industry
Domanski, Roman
;
Hadas, Lukasz
;
Wojciechowski, Hubert
- In:
European research studies
24
(
2021
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10012807114
Saved in:
9
Fewer clicks, more purchases
Unal, Murat
;
Park, Young-Hoon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7317-7334
Persistent link: https://www.econbiz.de/10014444131
Saved in:
10
From high bar to uneven bars : the impact of information granularity in quality certification
Hui, Xiang
;
Liu, Zekun
;
Zhang, Weiqing
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 6109-6127
Persistent link: https://www.econbiz.de/10014393048
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